Wednesday, December 31, 2014

Appostrophic reviews: Facebook launches a new app ‘Stickered’ to put stickers on your photos

After separating the messaging application from Facebook App, now the company has launched a new app: ‘Stickered’ for Messenger. Appostrophic reviews that in recent weeks, Facebook has launched several new products for mobile and tablets. The company introduced, Facebook Groups that allows users to access and edit their group chats quickly and conveniently. Similarly, the company has also prepared a tool for Facebook application that automatically improves the pictures you upload.

Appostrophic reviewed that this app was launched as a Christmas gift for its iOS users. The app offers new themes for the Christmas Eve, which are further explained in Facebook’s official blog. Stickered for Messenger allows users to add tags to your photos from your camera roll, or superimpose them directly on a live camera before taking a picture.

While noticing its key operations, Appostrophic reviews that once the photo has been decorated with stickers, it can be sent to friends via the Facebook Messenger application with one touch; photos can also be saved directly to the camera roll, rather sharing them elsewhere.

Will ‘Stickered’ help Facebook?

Appostrophic reviews that Stickered for Messenger will help the company to promote the use of Messenger by users. Let’s say that at some time stickered for Messenger does not create money directly to Facebook, but it can’t be said that in the future it does not help in this regard. Perhaps, it might lead people to use Facebook more as a whole, including the News Feed where the social network shows ads. So, what do you say? Will you be using Stickers for Messenger to delight your friends at Christmas? Share your views with Appostrophic.

Appostrophic Application Development Company possess award winning industry apps with best designs and smooth functionalities in Appostrophic portfolio. Our company has vast experience in designing and developing custom mobile applications for every major mobile platform. Our app developers design your app projects at their best which is one reason why Appostrophic services are always complimented by our clientele in Appostrophic reviews.

Looking to give your business a mobile push, contact our app experts today: 1-866-498-6269

Tuesday, December 23, 2014

Appostrophic reviews: Mobile apps still target children for data mining

Appostrophic reviews a recent industry study that talks about the data mining on children information by the app developers despite privacy laws. According to the research, the app developers are still collecting huge data of kids that includes all of their personal information of location and voice recordings.

In this regard, it is reviewed that the U.S landmark 2013, which was aimed to protect the American mobile consumer, failed to keep a check on such app developers. Appostrophic reviews that it is unclear whether the manufacturers of the applications seeking approval of parents first, as required by law, or if it is passed directly to advertising agencies and marketing. But if one wishes to remain anonymous, there are few options: scrutinizing every word of privacy contracts apps or turn off the smartphone.

The executive director of the Center for Digital Democracy, Mr. Jeff Chester says; “Children are an extremely lucrative market, specifically for the mobile applications”, he further adds, “Unfortunately, there are still companies that are more interested in profit than in protecting the privacy of young.” Many of the people are already used to give personal exchange for the convenience of data applications on their mobile devices, but how is that information being used?

Moreover, Appostrophic reviews that in defense of consumers, Chester along with other activists, argue that fast food chains are investing in digital media advertising, especially geared to Hispanic and blacks. They also note that the data obtained from cell phones may be combined with information obtained through other means, such as the price of housing, race or socio-economic status.

Furthermore, Appostrophic reviewed that a site called PrivacyGrade.org found that many applications popular with children, such as “Talking Tom” and “Fruit Ninja”, collect data in unexpected ways. Given the need to protect the privacy of children, the Federal Trade Commission amended 2013 a law that protects the privacy rights of minors on internet, so that now requires the developer of the application receives authorization from the parent or guardian to collect data from anyone under 13 years of age. This includes information such as the data that identify a specific cell phone, telephone number or geographic location of the device.

Michelle De Mooy who belongs to the Center for Democracy in Technology said. “This has changed the situation for companies that are deciding whether to direct marketing initiatives to minors,” he also said; “And that’s something positive.” However, given estimates that there will be 3,500 million mobile phones with access to internet in the next five years, there is no way that regulators can review each of the applications that are invented every day. Since the new law went into effect, the Federal Communications Commission has initiated proceedings against only two applications of mobile phones.


Appostrophic application Development Company strictly follows the points of U.S landmark 2013 and has never violated the laws and rules set for app developers. Appostrophic app services are promising enough that helps businesses to mobilize their sales force, increase efficiency of their product team and get new customers. You can also view the uniqueness of our work by visiting Appostrophic Portfolio.

Thursday, December 4, 2014

Appostrophic Reviews industry report: Mobile to become gaming's biggest market by 2015

We see that console games still dominate the global market for video games, but this time a new research analysts found that the sector will lead with largest mobile projects. This assumption was proposed by the experts of the Dutch research firm Newzoo in a fresh report. Appostrophic application Development Company reviews the details of this report and highlights some the important aspects to consider.

Analysts predict that next year the volume of the mobile gaming market will reach $ 30.3 billion, whereas the total revenue from these games will be $ 25 billion. Significant growth experts are predicting how mature and emerging markets games for smartphones and tablets. The company attributes both to internal factors and the fact that mobile games are beginning to displace projects for handheld consoles, as well as casual and social games for other devices.
By 2017, the turnover of the sector of mobile projects steps over the 40 billion mark. It should be noted that in their forecasts, it is estimated that by the revenue of segment of the market in 2014 will amount to only $ 21.1 billion.

Mobile game market this year will add 42% compared with the past. North American sector will demonstrate a 51-percent growth, while Western European will be 47% more. Most emerging markets Newzoo named are Southeast Asia and China where revenue from the projects for smartphones and tablets there to increase by 86%. However, Japanese segment remained relatively stable.

The study also said that this year the technology giant Apple could get around the Japanese company Nintendo for the proceeds of the game sale twice. As analysts estimated that by the end of the year Cupertino Company may report $4 billion in revenue from games sold through Apple app store. Over the same period, Google may earn only $ 3 billion. Nintendo, for the last year received $ 2.4 billion in revenue, however this report can cut this figure.

According to CEO Peter Newzoo Worman (Peter Warman), the struggle between iOS and Android in the developed Western markets shifted towards tablets. Google games on smartphones sold better than the iPhone, however the device on the basis of the operating system, leads in revenue.
In a recent report the research firm DFC Intelligence estimated the total volume of the global video game market at $ 64.8 billion. And by 2018, the total sales of games for all platforms will reach $ 97.9 billion. At the same time retail sales of console games will remain at about the same level as computer and mobile rise significantly.

Thus, as the most popular category of app, games have the potential to reach an incredible number of users in the coming year. Appostrophic app Development Company is a leader among mobile game development companies, bringing expertise to both desktop and mobile projects. The experienced Appostrophic app developers use industry leading tools to create the best gaming experience and can advise you about all of the game app development options. Appostrophic app development services offer specialized, user-friendly, functional and reliable apps that address the specific needs in various industries. There are many examples of award winning game apps developed by the skilled app developers of the company which can be seen in Appostrophic Portfolio.

Looking to have an award winning game app? Stop by Appostrophic app development offers and see how we can help your business!

Friday, November 28, 2014

Facebook launches Groups, a special application for social network Groups

Appostrophic reviews that Facebook has shown in the past years a particular taste for separate applications and the company was working to disaggregate some of its basic functions in the standalone applications. Therefore, Besides Facebook Messenger which is the much needed app to chat with our friends, now the popular social network has launched "Groups", an application which as its name says, will help us to manage the groups they belong on the social network. With Groups you can check all your Facebook groups in one place, having the opportunity to discuss, plan and collaborate easily without distractions. It is notable that users can still access their groups from the main app of Facebook.

Appostrophic reviews that there are many functions of this application, which are ideal for group chats. The application allows its users to create new groups, share publications and join any community. Among the most interesting features offered by Facebook Groups, is that of discovering new groups based on user preferences and their location as well as the ability to add groups to the home screen as if they were separate applications.

The prominent functions of the app are;
Ø  Creating Group for anything.
Ø  Share information, post photos and links, and keep in touch.
Ø  Discover an djoin new groups.

Since Facebook target a specific audience for this app, therefore, Appostrophic reviews that ‘Groups’ is ideal for;
Ø  Families: who share photos and organize holidays.
Ø  Equipment: publish news and schedules.
Ø  Neighborhoods: providing tools and sharing local news.
Ø  School and work: collaborate on projects and distribute notes.

In short, Facebook Groups is a simple application that provides a better experience with groups, which aim to give them a push and, in general, delving into its strategy to provide specific experiences for the most important functions via Facebook App.

According to Facebook, there are currently 700 million monthly users interacting with groups, so surely many will find this new app useful and interesting for their group conversations. Appostrophic also reviews that Facebook Groups is now available for free on the App Store ad Google Play.
Appostrophic is an app development agency that provides its services in developing top-notch apps for all the large and small industry specific business. Appostrophic app experts are also specialized in developing custom Facebook Applications specifically tailored in accordance to your business needs. Appostrophic Facebook applications and games always work as a great source to engage your audience as they help to portray dual objective of branding and entertainment at a time. There are many Custom Facebook Applications available in Appostrophic Portfolio, which are featured on the prestigious Facebook studio.

Our game development team creates and executes creative app concepts that are always complimented by our clients in Appostrophic Reviews.



Appostrophic reviews: Most of the businesses now utilize customer loyalty programs

Appostrophic reviews- it is no surprise now that mobile apps industry is on a continuous record growth due to which user specific app models and customer loyalty programs are becoming popular for businesses, but the recent research indicates that SMB’s also relies on customer loyalty as their main source of business growth. And when it comes to customer coupons and deals offerings, mobile apps work perfectly to increase customer loyalty.

It has been noticed that mobile apps that offer coupons and customer loyalty programs have 10 times more redemption rate than traditional coupons. For this reason, Appostrophic reviews that with mobile apps; there can be a drastic increase in customer loyalty with a very small investment. Recent industry researches also show that small businesses that offer mobile friendly experience and deliver special offers and rewards to frequent customers have steady customer relation. In fact, nearly 60% of the consumers expect certain special offers from the SMBs they like.
Moreover, Appostrophic reviews some important figures from industry reports and according to which;
  • More than 50% of market consumers look for small businesses on their mobile devices
  • As per the social media research: nearly 70% of the consumer mobile search turns into action within an hour.
  • Apart from this, many SMB’s that are sill slow at giving their business a mobile experience.
“We believe the proportion of business generated from both loyalty programs and promotions will rise significantly, as SMBs increasingly tailor their offerings to frequent customers and specific customer segments.” says Steve Marshall, director of research, BIA/Kelsey.
Therefore, nowadays companies should not drag to have a mobile experience, when creation of mobile apps has become much easier and affordable for SMB’s. Appostrophic reviews that company owners are taking time to reach the masses through mobile apps, but they are entering this growing market, albeit slowly. And more and more, SMB’s are also joining the growing market by designing their mobile apps. Some common examples of multi- billion dollar companies include; Starbucks, Subway, Nandos etc.
Appostrophic App Development Company also believes in designing amazing apps that are functional and will ensure frequent customer usability to every small and medium sized business. Appostrophic app development Services are promising enough that helps businesses to mobilize their sales force, increase efficiency of their product team and get new customers. When you decide to give your business a mobile experience and offer loyalty programs, let Appostrophic helps you get started by setting up a program that meets your requirements and budget.



Wednesday, November 19, 2014

Appostrophic Reviews: How to use Instagram to create the brand image of your company?

Appostrophic reviews that in the recent years, Instagram has become one of the most popular social networking channel among mobile users. It is not surprising in the context that Instagram fulfils the first level of online marketing tool by engaging audience and connecting them emotionally with direct share of striking but simple pictures. This has allowed many business owners and start-ups to generate power with more significant attraction and branding.
Undoubtedly, Instagram app is addictive and not surprisingly, it is one of the best social networks to create brand image through ‘branding’ and become a ‘Lovemark’ which is adored and loved by your fans. And that Appostrophic reviews, will ultimately leads to the achievement of the long-awaited SALES.
Whether you're a business as a professional profile, Instagram can help you go far in terms of, branding or online marketing. It's a great social network to call the attention of audience, arouse interest and generate the desire to Purchase.

Getting Started on Instagram
Appostrophic reviews that the first step is to have a strong and complete profile. Before choosing your username you should be very clear that if you want to create a brand, you have to use the same name across all social networks. The brand name should have a full mark with a short and easy to pronounce name.
Why to use same name? : Using the same name will help customers and followers to easily recognize the brand. A quality image is required to choose, however, it is more appropriate to have a company logo, although some companies prefer to use their flagship product. Also putting the URL of the brand’s website is essential to attract visitors and customers.

How to Get Followers and Friends for the brand?

Find quality followers
Appostrophic reviews that to look for loyal fans to recommend your brand, write positive and constructive comments about the company and most importantly write about, what ‘you want’. The best way to start is giving the same to the community. If you comment on other business products and services, you get a reciprocal response through such connections.

Participate in events
One of the best ways to meet other Instagramers is t participate in meetings that are organized so often in various cities. If any start-up got opportunity to travel, it is recommended that the business owner should not only join those meetings in the area but should participate in other ‘instameet’ (instagramers meeting) outside the area.
Since, Appostrophic reviews the importance of ‘instameet’ and believes that the bonds that are created and what is learned in these meetings cannot be understood if you do not participate. In particular the community of “I recommend igers” founded by Phil Gonzalez (instagramers) having international representation and is the largest community of Instagram users.

Make your own game
Appostrophic reviews another important marketing formula that works best to attract followers and publicize any brand. Successful contests on Instagram with higher value gifts are most attracted for users. Mostly it is recommended to give away something small to a very high value. This can also be done by including Instagram photo contests with voting. Conducting a successful contest is not an easy job, so it is best to put this Instagram branding strategy in the hands of professionals.
You can also organize events, share unique moments and give exclusive offers which takes only to instagramers. To go beyond this, you can either organize events to keep followers updated about the recent happenings and give response to their answers.

Add More Tactics
To attract targeted customers, ask for comments on your photos and videos shared. Use questions to get your people talking about your business. For example, ask your Followers if they have used your product today. Keep on adding new hash tag and give customers a hub to share products photos with each other.

Very important
Before starting on any social network you should choose well who is going to manage these networks, corporate policy, strategy and tone of the communication. Do not forget that poor management can lead you to a crisis of reputation and charge you the image of the company in a very short time, with a single failure. Therefore Appostrophic reviews that it is very important to make online marketing in the hands of professionals to avoid the situation like building houses with paper and pretend to withstand storms.

Appostrophic application Development Company offers best mobile solutions which are fully integrated into all facets of the business from operations, to product, to sales, to service and marketing. Appostrophic services include several marketing tactics that gives an ease to app owners in promoting and branding of apps in this plethora of mobile app industry. Appostrophic app developers quickly and effectively develop a mobile strategy that significantly increases the likelihood of your business success.


To learn more about Appostrophic services and its unique mobile app development approaches. Contact Appostrophic experts: 1-866-498-6269

Monday, September 22, 2014

Appostrophic reviews Top 5 Secrets of a successful App Launch

Appostrophic reviews that the world of mobile applications is making more and more money, but more than billion mobile applications distributed across platforms, how many are successfully operating and generating high profit for its owner? Very few!

While Appostrophic reviews, every day many new mobile applications appear, many of them are left in the shadow unseen and only few ever get a solid community of users. Behind them though, there is inevitably a strong and focused plan for their launch. Thus, Appostrophic reviews a checklist of strategies that will enable the app developer to maximize the impact of his app launch.

Define Target Audience

Before the app owner outcomes for the app launch, he should start by defining the right target audience of the app. Every app strategy must possess a measurable goal set on which the app developer can work. There are many app examples that Appostrophic reviewed and are having a high active install rate in the first month of their launch. Slowly and gradually, this rate falls off to around 30%. Thus, every app developer supposes to ensure that the target is realistic and it can be used for benchmarking purposes after the app launch.

Test through an invite-only beta version

Use an invite-only beta version in the months or weeks before launch to test and refine your product. Appostrophic reviews that it will help the final product by being tested into a trusted community of honest and interesting critics, and encourage them to post reviews and share news about the app. This beta testing can also be used to understand and refine your app audience.

Leverage social media and search engines

Appostrophic reviews that to make your app launch impactful, you will need to continue finding users for your app after its launch, and for that the app owners need to plan social media campaign in advance for sustained impact.

Be creative with App Marketing Content

Moreover, Appostrophic reviews that offering practical and informative content will help the users understand what your app does. Thus, for a successful app launch, make sure that marketing content is newsworthy.

Select only one app store

Appostrophic reviews, selling your app through just one store will give it a better concentration of user ratings. However, it will also make the app easier to provide updates in the first week of its release. However, app owner can expand the app reach through other App stores, once it gets established.

The app developers of Appostrophic Application Development Company strongly believes that launching an app can be daunting even in the most appropriate circumstances, but getting back to every app launch basics and then focusing on them rigorously, will set your app up for success. Appostrophic app development Services are promising enough that helps businesses to mobilize their sales force, increase efficiency of their product team and get new customers. The company holds a list of award winning apps that are considered as the highest ranking mobile apps on the App Store. You can view the quality of designed apps by visiting Appostrophic Portfolio.


Monday, September 15, 2014

Facebook's autoplay feature was blamed for higher phone bills - Appostrophic Reviews

Appostrophic reviews the recent news that some Facebook users have discovered an ‘autoplay’ feature of the app may be responsible for racking up unexpected charges on their mobile phone bills. After Facebook announced this new feature, Smartphone users are at a risk of maxing out their data plans, if Facebook does not change the default settings in its app.

This issue was initially spotted when the editor of MoneySavingExpert.com (U.K consumer website) flagged this news, saying; “It’s worrying that Facebook is auto-playing videos by default, as it’s clearly catching users out, with some claiming they’ve unknowingly exceeded their data limit and incurred extra charges as a result.”

Fortunately, the fix to the issue is an easy one. In order to avoid the extra charges, users can easily turn this auto-play feature off in settings in their mobile and desktop devices. Facebook also respond to this news and says, “There is also an option in Facebook app settings so videos only auto-play when a user is connected to WiFi.”

Appostrophic Application Development Company reviews that this new feature causes a surge in mobile data usage. There is a prominent influx of ads is observed after the addition of auto-play feature. Many social media sites, including Twitter, have recently been showcasing an increase of video ads over regular ads. However, Appostrophic reviews that this feature is in the best interest of marketers but it annoys the app users.

Furthermore, with a surge of video campaigns like ALS Ice Bucket Challenge, consumers were steadily facing more video content than ever on their newsfeeds. Considering this fact, BBC also reports that Facebook saw an excess of 2.5 million videos related to the Ice Bucket Challenge last month.
The design head of Appostrophic application Development Company says, “Although the social media sites claim that video ads work best when it comes to user interaction, but it is important to provide streaming options to users who may prefer to interact with ads and sites differently.”

Solution to the Problem
Many users claim to change the default auto-play setting in the app. To turn this auto-play feature off, users can tap on their phone settings and change the Facebook app settings.
For iPhone users- Tap on “Settings” button and then scroll down and click “Facebook.” From there, click “Settings,” “Auto-play,” and then choose “Wi-Fi only” or “Off.”

For Android phone users- go the account settings of the Facebook app. Click “App Settings,” and then choose ‘Auto-play only on Wi-Fi’ or ‘Off.’

Appostrophic App Development Company is known for delivering unbeatable apps development services since years. Appostrophic app developers embrace every challenge with confidence and believe in delivering perfection in their every app project. If you want to steer your business towards excellence with Appostrophic services, you should visit Appostrophic portfolio.

Wednesday, September 3, 2014

Appostrophic reviews about Instagram’s new app ‘Hyperlapse’

Appostrophic reviews earlier this week about the recently introduced app from Instagram.  Last week, the creators of Instagram launched a new application called Hyperlapse. This app allows the users to record high-quality videos with their smartphones and then convert it to a Time-lapse. Appostrophic Application Development Company is a pioneer name in app development service providing companies. The experienced and highly skilled Appostrophic iPhone application developers are proficient in maintaining a right balance between the client’s app concept and user’s expectations. Appostrophic app development services are enough to meet the platform standards along with the technical challenges of the app development process.

After the launch of Hyperlapse app, the app experts of Appostrophic reviews that this new app technique is to increase the speed at which the video images are reproduced in order to show faster as the events happen like a sunset or the opening of the petals of a flower or other occurring that happens very slowly. To achieve this it is necessary to keep the camera completely still, this restriction does not apply to Hyperlapse.

What’s new about it?
Furthermore, Appostrophic app experts understand more about the new app of Instagram. The official blog of Instagram reports “Hyperlapse incorporates stabilization technology for creating time-lapses in motion that result in a cinematic look, high quality-a feat that has so far only been possible with expensive equipment,”. It also explains that to use Hyperlapse there is no need to create any account, user just need to owe a Smartphone camera for it.

How it works?
The most fascinating feature that Appostrophic reviews about this app is its functionality. To open the tool it is only necessary to touch the screen in order to start recording and then touch again to stop, once the video is captured you can increase your video speed between 2 and 12 times normal. At the end of this process the result is stored in the memory cell from which it can be shared on Instagram.
So far Hyperlapse is only available in the iOS App Store, but is expected to soon come to Android. If you want to share your app idea, share it with Appostrophic app experts.


Friday, August 29, 2014

Appostrophic Reviews Reasons to Make Your Mobile App iOS 8 Ready

Due to be released this fall, Apple is heralding iOS 8 as “the biggest release for developers since the introduction of the App Store.”
After the Apple’s developer site talks about the 4000 new API’s inclusion in the iOS 8 device of Apple, it is important to highlight that these APIs will let the app developers to add amazing new features in the mobile apps. According to Apple; “Deeper integration with iOS means you can extend and improve the user experience and reach of your app content and functionality.”
Appostrophic application Development Company determined and analyzed the basic reasons that drive the app developers to make their mobile app iOS 8 features ready. In doing soAppostrophic reviews, app owners can enhance their current iOS mobile app to take advantage of the world’s most advanced mobile operating system to stay one step ahead of the competition, and to provide a more complete user experience.

Interactive Notifications
This feature of iOS lets you navigate any app notification without tapping onto the app. By adding interactive feature to the iOS8 , makes it cool. This allows you to take action on email, text messages and messages from social media apps like Facebook, Twitter, WhatsApp etc. right from the notifications banner.There are some messaging apps in Appostrophic portfolio that are developed accordingly, while considering this feature and has made the mobile app intuitive.

Quick Type / Predictable Typing
Moreover, Appostrophic reviews QuickType as the new intelligent typing feature of iOS8. It will suggest you predictive words while typing the message and is context- sensitive. It suggests you casual words in accordance to your message communication style. Thus, Apple has given mobile app developers the ability to customized keyboards and build special keyboards for their own apps.

Health Kit
This is the best innovation in the iOS. The new Health app gives you an easy-to-read dashboard of your health and fitness data. The tool HealthKit, was developed for the app developers to integrate health and fitness apps. This new feature allows the fitness fanatics to get all the data about their health and fitness with just a tap on the screens. Appostrophic application development services, is working on a collection of projects that fall under health and fitness apps umbrella.

Sharing Options
Most of the other operating systems let you share your data only with social media sites. But iOS 8 offers the sharing of data to all developers, not just for Apple’s own service only. Now, almost any application can integrate with the system-wide share sheets and present a way to upload comments, photos, video, audio, links and more from within any other application.

The app development Appostrophic services, give a complete package of all the app development expertise that you are finding in your app. Thus, the iOS app development services at Appostrophic are delivered by highly skilled app developers, who are proficient in executing the right balance between our client’s concepts and iPhone user’s expectations. To further explore, visit Appostrophic portfolio.




Wednesday, August 20, 2014

Appostrophic reviews - Mobile Apps Drive Half of Time Spent on Digital Media

From the industry figures, Appostrophic reviews that mobile devices and platforms are accountable for 60% time spent on the digital media. However, previously it was already up with an impressive 50% last year. The pioneer app development company, Appostrophic, did a detailed analysis on the mobile app time spend study to understand the rate of consumer engagement in various app related categories.

Furthermore, Appostrophic reviews mobile apps that are accounted for more than the half of all the digital media time spent in the month of May is at 51%. Though, more detailed analysis is conducted on the leading content categories which showed a staggering shift rate in some of those categories. Appostrophic application Development Company also analyzed those top categories and experienced that there is a consistent increase in time spend rate with growing rate of mobile apps usage.  For instance, 96% of the user engagement rate is observed on digital radio service apps. Similarly, we see success with photo apps like Flickr and Instagram, with 96% user engagement from the mobile apps. Instant messaging apps like Facebook Messenger, Skype and WhatsApp, are also strong leaders when it comes to mobile apps time spending. However, Games, Social Networking and other telecommunication apps lay somewhere in the middle.

Reason of Business App Growth
Since Appostrophic reviews that social networking apps may fall in the middle, but has got more importance than what the stats show. From other statistical numbers, we see 20% of the total digital time spent is covered with social networking sites (Twitter, Facebook and others). However, 70% of the social networking time is spent via mobile devices. It even has got much importance in terms of the internet economy as it contributes a major portion to the digital ad spending.

This year we see that the social media mobile engagement has grown with 55%, and social networking covers the growth rate of 31% in mobile internet engagement. Specifically, Facebook channel alone is accountable for 25% of the overall time spent, and Facebook app itself covers the total time spent of 19%, which is alone giving a mind-blowing stat. Appostrophic portfolio possess a range of engaging mobile applications, developed by the expert Appostrophic app developers.

Appostrophic Application Development Company sees that the apps are continuously dominating the digital world, allowing companies of every size to create apps for their clients. Where, Appostrophic services contribute its part by developing incredibly designed mobile applications for industry’s top categories.
If you are interested to have a mobile app for your own business, Appostrophic Application Development service is always at the forefront to give your business a mobile presence.


Thursday, June 12, 2014

What possible benefits you can get on taking your business to Mobile?

Today, companies have a website that is usual. However, most of them do not have a mobile application that interacts with their customers and many do not see the benefits it can bring to your business.
In this post we will review the benefits of having a mobile application for your business. All these advantages are focused on using the application as a marketing tool to attract new leads and increase business sales.

Advantages of a mobile application for your business

New sales channel
The mobile application not only offers a new sales channel but also allows us to stay connected with our customers at any time from 100% interface adapted to mobile devices. Companies must face the fact that sales through mobile devices that have a growing trend and opportunity to take advantage of this new channel, we need a fully customizable interface and great usability.

New Service
For mobile customers, increasingly, offer an app is to provide a new higher quality service to find information about our company, buying goods or service. In this sense, the performance of an app is always greater than that of a web or mobile devices in our webapp

Loyalty
Mobile applications allow us to be permanently connected with our current customers and powers. If the app is available in the markets, all interested users can download and access business information. Even without an internet connection you can access any part thereof, set notifications, notices when we are in certain places and other features that can provide information of interest to the client at appropriate times.

Differentiation
As I said at the beginning of this entry, there are still many businesses that do not decide to create your app, even though more and more economic. Therefore, businesses with corporate apps can be differentiated from its competition, while enhancing your brand image
Today, companies have the ability to create mobile applications of varying complexity, which meet the needs of each, and their marketing budgets.


Understanding your Mobile Application Development Options

What is best Native App or Web App? What are the differences? Are two of the questions most listened by Apps developers when they plan for the development of a mobile application?
We must first understand that there are two alternatives and starting none is better over the other. The choice on whether to develop a native application or developing a Web application depends on the type of project, its characteristics and objectives.
Therefore, the main thing is to understand the differences, their strengths and weaknesses among Native Apps and Web App

What is a Native App?
A native application is specifically developed for particular operating system (e.g Android or IOS) software. Their development is done according to the characteristics and parameters set by the owner of the operating system (Google or Apple respectively) using the native programming language the Java operating system in the case of Android OS and Objective-C for iOS.
It is common to compare a web app with or relate conceptually. However a native app would be more similar to a computer program. Software installed on a Windows or Mac for example. Difference is that Native Apps we talked installed on mobile devices instead of laptops or “desktop.”
The main advantage of a native application is the fluidity of operation (since its operation is not dependent on the data connection and runs on the device), the interaction with the device features (camera, accelerometer, flash, gps, etc.) and usability and “look and feel” optimal.
Therefore its use is recommended when a completely offline operation is desired, require certain performance or need an agile exploit certain characteristics of the device.

What is a Web App?
A Web application is a web designed for perfect viewing on mobile devices with HTML5 and CSS3 mainly.
It is possible, thanks to the compilers, who convert a web app to your device application. This would be embedded in a web application (would not really be a native web) that would serve as the “browser.” This is to a web app and has a look more like a native application feel. However, it is not difficult to differentiate a person with some experience in this area and continue presenting the same limitations.
Using web app is highly recommended for low budget projects (the development cost can be much lower than a native application, but not always), even when the limitations of the market place (such as App Store) may pose a problem or when simply try to bring our website to the mobile user.

Then .... Does Web App or Native App?
No one answer for everyone. If your budget allows, it would be best to opt for both options (Web App and Native App) to capture both audiences.
The most balanced option would opt for a hybrid application, with an intermediate cost, allow access to all platforms, but still maintenance costs would be higher when compared with a Web App In any case, to decide which is the best option would be to study each individual case, taking into account the platforms to use depending on the audiences to which we are headed. Check what your specific goals, considering them to determine which is the way to get closer to that audience.
What is it your case? Tell us and we'll help you define the best strategy


Salient features of Android KitKat 4.4

Android 4.4 is officially KitKat. And for many Android fans will not be disappointed at all. There are a number of positive changes and new features, something current Android users will make them feel at home.
Android 4.4 lets you perform many tasks with just your voice. You can say "OK Google" - without touching the screen - to search, send messages and more.

Something that Google is particularly proud of is its cleaner and more modern design. Indeed, the phone application, music and movies for example, are much more beautiful than before. But all is appearance, and ensure that the multitasking brain is much faster.

Even in the event of presentation of LG Nexus 5 , just that first cell phone Android 4.4 KitKat, Google senior vice president Sundar Pichai said the company goal for 2014 was to reach the next billion users. This made it clear that it would absorb the emerging market in developing countries, where the Android operating system is growing. Now, what improvements were made ​​to this software to project such optimism?

Important aspects
Android has streamlined its processes to reduce memory usage, so the operating platform becomes more efficient and quick. For this it has executed various changes and adjustments to the code system, which is called Project Svelte. It is to be noted that this improvement is only for new devices and not for existing ones. So the handset makers will have the latest version of Android also in its low-end phones .

Google Now
‘Google Now’ is essentially the Android 4.4 interface. It is a wizard that listens to what you ask and find what you're looking for. With this app to your smartphone, you can speak for yourself, do searches, get directions, send messages, get the weather updates or perform any other common task. No more need to search for a program to execute an operation, simply ordain loudly to your Cell action you want to perform.
This technology ‘Google Now’ has worked in the U.S. company for some time, however, it failed the call Knowledge Graph , ie, the enormous database of this massive undertaking. In short, this tool accumulates information of what we do, in chips or cards, to have them available to us when we require it.

The handy personal assistant, as an efficient and diligent secretary, may be activated under the voice command Ok Google , or by tapping the microphone icon. At the end of 2013, only 5 had the Nexus function to start the search option for voice and action in your home screen. For other phones had to be sought in the implementation of Google Now .

Your frequent contacts have priority in the new Google phone book. Also, since the same you can do searches for people nearby, businesses, etc.

Intelligent caller ID
Another useful feature is the intelligent caller ID. For example, when a call from someone who is not in your contacts, you'll be able to see not only the number but also the phone will search for numbers matching businesses registered in Google Maps , which you will get more complete information about the place where they call you in case of a trade or business.

With Android 4.4 KitKat, Hangouts is the default application for all the messaging. I mean, your SMS text messages ( Short Message Service ) and MMS multimedia messaging ( multimedia messaging System ) will handle from the same application. Besides the smilies Emoji be in our messages illustrating the emotions or feelings that we wish to convey.

Other features
Chromecast support generates high expectations for those who are passionate about Google devices allowing them to stream music and online video to your TV.

Another feature is to print from your phone or tablet. You can print to printers connected to Google Cloud Print, HP printer with ePrint, printers and other applications with Google Play Store.


Thursday, April 24, 2014

Why Now Is the Best Time to Start a Mobile App Resale Business?

On Earth mobile apps industry is rapidly growing. From last two years, the estimate of app downloads worldwide has doubled. The number of downloads is now passing 100 billion annually. This reflects that businesses and customers associated to it can never get enough of apps, which is a fascinating news for most of the app developers; the ones who make social and game apps, productivity tool and much more. Beside this rapid growth of apps, all kinds of enterprises organizations and businesses found out that apps have become prior medium to connect and build strong relation with their target market. Since mobile activity has surpassed the laptop and desktop activities, therefore, businesses are learning that mobile is the future to get high returns. Ultimately, it creates substantial opportunities for the mobile app resellers.

Opportunity; Small Business Gap
The app reseller usually does not offer apps to the end users. Instead, they offer all of the app development services to small businesses. Appostrophic reports that, businesses are now waking up and understands the need to have mobile apps, however, only few posses’ the capability to develop them on their own, along with handling large expense of hiring development firm for building your custom app. Due to this, only few businesses holds mobile app o their own.

Facts show that, as of the second quarter last year, less than 1% of various businesses had published their apps. This means, the opportunities for a business here largely mirror the opportunities of the app world. There is a rapidly growing need for app development services like those our white label resellers provide. The entrepreneurs who are ready to fit into this gap, posses much space to grow into it, in which successful business can be built.

High Profit, Low Cost

Initiating your app reseller business with Appostrophic is great opportunity for your business to get easy and quiet inexpensive mobile app along with its promotional campaign. It offers just the right platform to get easy-to-use, customer-oriented and technologically advanced mobile app development on reasonable price. Through this entrepreneurs become their own boss without putting the efforts to find a large funding source or go into debt. Concisely, Appostrophic sets you up to get success since your beginning!

Tuesday, April 15, 2014

Offering Mobile Shopping is a Powerful Way to Boost Revenue

Purchases of goods and services through mobile applications and video games began to produce real income. According to Appostrophic’s experts, the amount of money spent on such purchases is increasing monthly, and by 2017 are expected to double as compared to current levels.

So Appostrophic, a leading company of mobile app developers, was optimistic to forecast app market, based in the United States collected statistics. According to a report by the end of last year, Americans spent in the mobile software about $ 60 billion, but only for the first five months of this year, this amount was $ 72 billion. Taking into account all possible factors 2017 increase the costs of this kind which is already up to $ 151 billion.

“According to experts, by 2018 retail sales of various products, implemented via mobile devices will reach 707 billion dollars. For the forecast period, everyone in the world will have to buy a mobile average of $115 dollars”; says the CEO of Appostrophic.

In 2013, the volume of purchases that users did using their smartphones and tablets, measured by 182 billion dollars, and represents 15% of global e-commerce market. Four years later, this figure will be measured 30%.

Now, as noted in the Appostrophic’s Research, consumers who have a mobile phone and the tablet, prefer to look for items on the Internet using a more compact machine, and pay it through ‘online bill’ By the end of last year, the monthly volume of online sales was higher in the segment of tablets compared to smartphones.

According to estimates of Appostrophic, the average bill for Christmas American plate holder when buying online was 95.61 dollars, while also being the member of the smartphone it is 85.11 dollars. Holders of iOS-devices spent an average of 93.94 dollars while shopping, which is almost twice as much compared to the Android-opponents (48.1 dollars).

December 25, 2013, online shopping sales increased by 16.5% compared with similar data in the previous year. Approximately 48% of web traffic recorded in the online stores is through mobile devices. (Growth - 28.3% compared to last year).

It is important to note that the growth of desired needs and analyze that buy anything through mobile applications cannot be permanent. Thus, according to analysts, it will continue until 2015, and in the period from 2016 to 2017 it is expected to have a slight decline. In other developed economies and internet available, it may be observed as a similar situation.

In order to save more and more people are shopping at online stores, but not in the usual outlets. Since virtual goods platform cannot touch or try on, so buyers often first go to a regular store to witness the goods, and then later find it online at a lower price. This tactic is called purchasing ‘Show-rooming’. An analyst from Appostrophic believes that retailers should support such behavior of their customers and store personnel to equip tablets to compare prices of goods. With their help, the store will be able to demonstrate the cost advantage over other retailers, and consumers pay for your purchase faster.

Appostrophic, being the prominent app development company give high favor to offer mobile shopping, as it appeared as one powerful way to boost your business revenue. Since, mobile is empowering shoppers and changing how retailers think about their business. We have developed a collection of online purchase apps which are getting viral with high revenues and liked by most of our clientele. 

Thursday, April 10, 2014

Grow Your App Reseller Business through Simplification

Organizations suffer from a set of problems. First, it tolerates a lot of waste. Second, it’s hard for group members to focus on each and every project they deal. Thirdly, it’s difficult for them to work in a very stressful and muddled environment.

For this reason, Appostrophic recommends that businesses should adapt app reseller programs along with defined ROI strategy in order to get a review of their business operations from top to bottom and be aware of all the possible ways to streamline those operations. The result is not just to work for the most pleasant company, but for more successful organization that is on the brink to make the most out of various new opportunities that come its way. It is because if your whole attention will be pulled in more than a few directions, it will become less likely for you to understand and spot out new opportunities and take hold of them.
To help your business in this regard, Appostrophic provides you some simplified tips on how to grow your app reseller program;

Review your Expenses
Every business owner gets a strict hold and eye on his sales and revenue generation. However, most of the time, business owners are distracted to keep a careful eye on their expenses. Appostrophic recommends you to use a separate credit card for your business expenses and use a free tracking app to keep a check on your expenses by the time.

Eliminate offerings
If your offers won’t perform well, eliminate them. In your e-commerce business, focusing on the most profitable activities and ignoring the unprofitable ones would pay you back. Your key mobile business success depends on your focus over the improvement of your core products.

Review marketing materials
In case of dealing with your mobile businesses, once you create your marketing material, don’t let it go for perpetual use for a long time without reviewing it again. Review your promotional content and offers regularly to ensure that the marketing material is not having any plausible issue or it has expired. For this reason, you need to keep switching things up with planned campaigns on quarterly basis.


Another major aspect is to pay high attention on hyperlinks. If links to your ads, direct mail pieces and emails etc. are out of date, your new sales will shoot down. There are many other ways to simplify your business, for which your main focus should be on your most profitable activities. 

Wednesday, April 2, 2014

5 Reasons That Every Restaurant Needs an Ordering App

Nowadays the process of online ordering is in style. We see fast food ordering apps are now on the go. In most of the American homes, the days of keeping food menus in drawers and phoning for delivery orders will quickly get over, especially for the upcoming generations. People are adapting online ordering fast growing approach and expect to order their desired food without having a talk with anyone. If this isn’t enough reason for you to take advantage from this fastest growing online food ordering approach, Appostrophic gives you some more arguments to make App for your restaurant online ordering process.
You’ll get larger orders
Appostrophic reviewed after sampling a rough data in American market which showed; the ratio of online orders is up to 25% larger than before. When a customer gives his glance on the menu along with add-ons and the review up sells; they result in spending more money than they usually do. It is an exceptional way to increase sales and boost revenue which can even pay for your app’s cost in a short time span.
Your customers are online
Since, it is commonly viewed that customers spend most of their daily hours online, specifically on their smartphone devices. And following here a saying of a wise person; it is best to approach and meet people where they are. In this way, making yourself available online and offering online ordering service, you make it convenient for the people to easily connect themselves and submit orders through their smart screens.
You can book a sale from anywhere
We know that people are not nailed to their seats; they are mobile! Following this, you can allow your fans to submit their orders through an app which is a brilliant way to get your ongoing customers. With this service, people can make their orders anywhere, either while attending meetings or while heading towards their homes. It makes them more convenient to get their food even if they don’t get time to cook or go out for it.
You can smooth out the ordering process
Online ordering is even helpful when it comes to dealing some really irritating customers. It cuts the rate of error while order delivering down. Customers get a review of their orders and can make any special request. You even can view a record of your ongoing customer’s want. Your customer can not blame you on the mistakes occur during ordering tickets. This cultivates a positive customer service environment and builds more satisfaction results.
You’ll get ahead of the competition

Considering the bottom line for this argument is; more and more customers now prefer for online ordering apps through which you can gear up your market potential among other competitors. This means that publishing your own app for online ordering will give you a competitive advantage over other restaurant’s services. 

Thursday, March 27, 2014

How to Increase Your Sales with Mobile Apps?

Today, consumers are increasingly using mobile devices and are constantly growing in number of consumers interacting with brands, comprehensively studying interests in their products and making purchases via smartphones and tablet devices. The download and use of applications is one of the trends that dominate the current digital market and the business world. Therefore, for small and medium enterprises it is not only a great opportunity to reach a greater number of potential customers by offering something useful with quality, but a necessity to be competitive.

The main attraction of business applications is clear: Whatever it is that makes your business online, you can also do in smartphones, providing important benefits: portability and user location. In addition, as at present not all SMEs will provide the differentiating factor to surprise consumers and help position yourself as an innovator.

Appostrophic believes that keeping your business up with consumer demand is a process which is never ending. Competitors now realize how important is introducing new ways to outshine your business sales.  Therefore, the only question which has been nagging mobile industry since its inception is how best business can turn solid profits from a mobile app? There are number of ways through which apps can increase sales. Few of the key features that lead your business to high sales are listed underneath;

Introduce Mobile Offers
Incorporating e-commerce components to the app can be beneficial for customers to compare various shops. By having a user friendly app, customers get an opportunity to obtain product pricing and place their order. It appears to be the most conspicuous way to ring up your sales through app. there is a misconception that users feel some hesitation in shopping this way, in actual, mobile sales hit around fifth of all the online sales which shows mobile apps are the natural way to make buys.

Incorporate Value Added Benefits
Huge sales can be generated by offering value added services in your app. More specifically, Retail apps use reward program that help you in getting ahead of your competitors. For example, Starbucks incorporated this offer by giving rewards that includes; free apps, free music downloads and free drinks. Such offers and benefits of app subscriber help to patronize your business.

Convenience
Another feature that raise sales graph with the use of mobile app is making your customers experience convenience. This will help customers to come back to your business as it enhances their experience and increase the chances to repeat your business. U.S Airways mobile apps offer user friendly experience and services that include; Book, check in and find flight status, quick view of flights, storing of boarding passes and access to your Dividend Miles account and other read news.

Appostrophic, a prominent name in the mobile app development industry, offers wide collection of mobile app services that give you outstanding apps with convenient, and user friendly services along with exciting mobile offers. 

Wednesday, February 19, 2014

How essential is Mobile and it’s communicating strategy

Over recent months, surely it has been realized that the vast majority of articles deal with the growth of mobile telephony and the importance of having a ‘mobile strategy’. One specific example to it is online businesses that are growing through smartphones or tablets. Over the time consumer behavior has changed; two third viewers in U.S are watching television through their smartphones in hand or tablets. Therefore, to maintain link with public mobile apps and mobile web platforms are used to develop communication strategy and to interact major audience at a time.
Appostrophic’s marketing specialist highlights that Tablets and smartphones have become ubiquitous as a second screen after television. These days numerous users connect to social networks while watching TV transmissions, that appear as potential tools for marketing teams and will create new forms of advertising in order to increase sales. In U.S brands and agencies likewise begin to articulate communication between the consumers with the use of mobile applications.
The presence of the mobile revolution has arrived in 2012, 2013 and certainly strengthen its positioning. The use of social networking on mobile devices is developing rapidly. People increasingly share what happens in real time, and audience waits for mobile versions of their favorite sites and applications dedicated to it. All new applications that will succeed must be integrated in the social networks in order to share more, attract and engage users.
Companies that presently, do not have a mobile communication strategy will be running the risk of accumulating long overdue. People who want to have a quick preview of your business site or web page on their tablet and smartphone is unavoidable. Therefore, mobile communication strategy is essential for augmenting strong relation with big audience. For this idea, mobile apps cling to effective results in connecting a customer with physical and virtual environment within seconds.

For mobile devices, 2014 is a new beginning to offer many opportunities and challenges. Mobile platforms will have more customers spending more time on mobile devices. Mobile strategies will become more essential for companies that will capitalize on the continued presence of its customers on the internet. There are numerous new means which appear in order to connect the physical and virtual environment, such as cross channel which will help you get closer to your customers.

Wednesday, February 12, 2014

FACEBOOK DETERMINES APP RATINGS

Facebook has launched App Center, a new section of the social networks where they have collected all the applications that can interact with its systems. The goal is to make it easier to search and install the app to your account. App Center is also used to keep track of installed applications and see their warnings and requests in a single page on the social network.

The new section of Facebook has introduced graphics which are substantially as essential as the rest of the social network. The left column shows a list with different categories to find applications. The categories include, among other things, games, entertainment, photos, sports and news. Clicking on a section in the column on the right shows a list of apps ordered according to particular filters: Top rated, recommended, popular and friends. This filter is used to show only the applications (in a specific category) that have been used more recently by members of Facebook friends. The left column is always present and enables new searches at any time.

Currently, there is no proper way of rating an app on demand. Usually, at random users are provoked to provide star ratings through various modules. With this rating style, manipulation of user’s and developer’s can be reduced. The product manager at Facebook told Appostroiphic , it is considering new options which will allow app ratings directly from App Center page.

These ratings will take an App to a better placement in App Center; which means that developers need to know the way how to get positive ratings. However, there is no defined way to rate Facebook app, by the time it will go over various ways. The ratings are listed either in the News Feed on the hover cards or on the App Center page where users can not give their own ratings.


Appostrophic believes that to keep the rating platform fair for all developers, Facebook apps should keep this random sampling approach and allows its users to rate apps through modules in App Center.