Tuesday, April 15, 2014

Offering Mobile Shopping is a Powerful Way to Boost Revenue

Purchases of goods and services through mobile applications and video games began to produce real income. According to Appostrophic’s experts, the amount of money spent on such purchases is increasing monthly, and by 2017 are expected to double as compared to current levels.

So Appostrophic, a leading company of mobile app developers, was optimistic to forecast app market, based in the United States collected statistics. According to a report by the end of last year, Americans spent in the mobile software about $ 60 billion, but only for the first five months of this year, this amount was $ 72 billion. Taking into account all possible factors 2017 increase the costs of this kind which is already up to $ 151 billion.

“According to experts, by 2018 retail sales of various products, implemented via mobile devices will reach 707 billion dollars. For the forecast period, everyone in the world will have to buy a mobile average of $115 dollars”; says the CEO of Appostrophic.

In 2013, the volume of purchases that users did using their smartphones and tablets, measured by 182 billion dollars, and represents 15% of global e-commerce market. Four years later, this figure will be measured 30%.

Now, as noted in the Appostrophic’s Research, consumers who have a mobile phone and the tablet, prefer to look for items on the Internet using a more compact machine, and pay it through ‘online bill’ By the end of last year, the monthly volume of online sales was higher in the segment of tablets compared to smartphones.

According to estimates of Appostrophic, the average bill for Christmas American plate holder when buying online was 95.61 dollars, while also being the member of the smartphone it is 85.11 dollars. Holders of iOS-devices spent an average of 93.94 dollars while shopping, which is almost twice as much compared to the Android-opponents (48.1 dollars).

December 25, 2013, online shopping sales increased by 16.5% compared with similar data in the previous year. Approximately 48% of web traffic recorded in the online stores is through mobile devices. (Growth - 28.3% compared to last year).

It is important to note that the growth of desired needs and analyze that buy anything through mobile applications cannot be permanent. Thus, according to analysts, it will continue until 2015, and in the period from 2016 to 2017 it is expected to have a slight decline. In other developed economies and internet available, it may be observed as a similar situation.

In order to save more and more people are shopping at online stores, but not in the usual outlets. Since virtual goods platform cannot touch or try on, so buyers often first go to a regular store to witness the goods, and then later find it online at a lower price. This tactic is called purchasing ‘Show-rooming’. An analyst from Appostrophic believes that retailers should support such behavior of their customers and store personnel to equip tablets to compare prices of goods. With their help, the store will be able to demonstrate the cost advantage over other retailers, and consumers pay for your purchase faster.

Appostrophic, being the prominent app development company give high favor to offer mobile shopping, as it appeared as one powerful way to boost your business revenue. Since, mobile is empowering shoppers and changing how retailers think about their business. We have developed a collection of online purchase apps which are getting viral with high revenues and liked by most of our clientele. 

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