Appostrophic reviews - Mobile Apps Drive Half of Time Spent on Digital Media

From the industry figures, Appostrophic reviews that mobile devices and platforms are accountable for 60% time spent on the digital media. However, previously it was already up with an impressive 50% last year. The pioneer app development company, Appostrophic, did a detailed analysis on the mobile app time spend study to understand the rate of consumer engagement in various app related categories.

Furthermore, Appostrophic reviews mobile apps that are accounted for more than the half of all the digital media time spent in the month of May is at 51%. Though, more detailed analysis is conducted on the leading content categories which showed a staggering shift rate in some of those categories. Appostrophic application Development Company also analyzed those top categories and experienced that there is a consistent increase in time spend rate with growing rate of mobile apps usage.  For instance, 96% of the user engagement rate is observed on digital radio service apps. Similarly, we see success with photo apps like Flickr and Instagram, with 96% user engagement from the mobile apps. Instant messaging apps like Facebook Messenger, Skype and WhatsApp, are also strong leaders when it comes to mobile apps time spending. However, Games, Social Networking and other telecommunication apps lay somewhere in the middle.

Reason of Business App Growth

Since Appostrophic reviews that social networking apps may fall in the middle, but has got more importance than what the stats show. From other statistical numbers, we see 20% of the total digital time spent is covered with social networking sites (Twitter, Facebook and others). However, 70% of the social networking time is spent via mobile devices. It even has got much importance in terms of the internet economy as it contributes a major portion to the digital ad spending.

This year we see that the social media mobile engagement has grown with 55%, and social networking covers the growth rate of 31% in mobile internet engagement. Specifically, Facebook channel alone is accountable for 25% of the overall time spent, and Facebook app itself covers the total time spent of 19%, which is alone giving a mind-blowing stat. Appostrophic portfolio possess a range of engaging mobile applications, developed by the expert Appostrophic app developers.

Appostrophic Application Development Company sees that the apps are continuously dominating the digital world, allowing companies of every size to create apps for their clients. Where, Appostrophic services contribute its part by developing incredibly designed mobile applications for industry’s top categories.

If you are interested to have a mobile app for your own business, Appostrophic Application Development service is always at the forefront to give your business a mobile presence.