Appostrophic reviews: Mobile apps still target children for data mining

Appostrophic reviews a recent industry study that talks about the data mining on children information by the app developers despite privacy laws. According to the research, the app developers are still collecting huge data of kids that includes all of their personal information of location and voice recordings.

In this regard, it is reviewed that the U.S landmark 2013, which was aimed to protect the American mobile consumer, failed to keep a check on such app developers. Appostrophic reviews that it is unclear whether the manufacturers of the applications seeking approval of parents first, as required by law, or if it is passed directly to advertising agencies and marketing. But if one wishes to remain anonymous, there are few options: scrutinizing every word of privacy contracts apps or turn off the smartphone.

The executive director of the Center for Digital Democracy, Mr. Jeff Chester says; “Children are an extremely lucrative market, specifically for the mobile applications”, he further adds, “Unfortunately, there are still companies that are more interested in profit than in protecting the privacy of young.” Many of the people are already used to give personal exchange for the convenience of data applications on their mobile devices, but how is that information being used?

Moreover, Appostrophic reviews that in defense of consumers, Chester along with other activists, argue that fast food chains are investing in digital media advertising, especially geared to Hispanic and blacks. They also note that the data obtained from cell phones may be combined with information obtained through other means, such as the price of housing, race or socio-economic status.

Furthermore, Appostrophic reviewed that a site called PrivacyGrade.org found that many applications popular with children, such as “Talking Tom” and “Fruit Ninja”, collect data in unexpected ways. Given the need to protect the privacy of children, the Federal Trade Commission amended 2013 a law that protects the privacy rights of minors on internet, so that now requires the developer of the application receives authorization from the parent or guardian to collect data from anyone under 13 years of age. This includes information such as the data that identify a specific cell phone, telephone number or geographic location of the device.

Michelle De Mooy who belongs to the Center for Democracy in Technology said. “This has changed the situation for companies that are deciding whether to direct marketing initiatives to minors,” he also said; “And that’s something positive.” However, given estimates that there will be 3,500 million mobile phones with access to internet in the next five years, there is no way that regulators can review each of the applications that are invented every day. Since the new law went into effect, the Federal Communications Commission has initiated proceedings against only two applications of mobile phones.

Appostrophic application Development Company strictly follows the points of U.S landmark 2013 and has never violated the laws and rules set for app developers. Appostrophic app services are promising enough that helps businesses to mobilize their sales force, increase efficiency of their product team and get new customers. You can also view the uniqueness of our work by visiting Appostrophic Portfolio.