Appostrophic reviews - Mobile Apps Drive Half of Time Spent on Digital Media

From the industry figures, Appostrophic reviews that mobile devices and platforms are accountable for 60% time spent on the digital media. However, previously it was already up with an impressive 50% last year. The pioneer app development company, Appostrophic, did a detailed analysis on the mobile app time spend study to understand the rate of consumer engagement in various app related categories.

Furthermore, Appostrophic reviews mobile apps that are accounted for more than the half of all the digital media time spent in the month of May is at 51%. Though, more detailed analysis is conducted on the leading content categories which showed a staggering shift rate in some of those categories. Appostrophic application Development Company also analyzed those top categories and experienced that there is a consistent increase in time spend rate with growing rate of mobile apps usage.  For instance, 96% of the user engagement rate is observed on digital radio service apps. Similarly, we see success with photo apps like Flickr and Instagram, with 96% user engagement from the mobile apps. Instant messaging apps like Facebook Messenger, Skype and WhatsApp, are also strong leaders when it comes to mobile apps time spending. However, Games, Social Networking and other telecommunication apps lay somewhere in the middle.

Reason of Business App Growth

Since Appostrophic reviews that social networking apps may fall in the middle, but has got more importance than what the stats show. From other statistical numbers, we see 20% of the total digital time spent is covered with social networking sites (Twitter, Facebook and others). However, 70% of the social networking time is spent via mobile devices. It even has got much importance in terms of the internet economy as it contributes a major portion to the digital ad spending.

This year we see that the social media mobile engagement has grown with 55%, and social networking covers the growth rate of 31% in mobile internet engagement. Specifically, Facebook channel alone is accountable for 25% of the overall time spent, and Facebook app itself covers the total time spent of 19%, which is alone giving a mind-blowing stat. Appostrophic portfolio possess a range of engaging mobile applications, developed by the expert Appostrophic app developers.

Appostrophic Application Development Company sees that the apps are continuously dominating the digital world, allowing companies of every size to create apps for their clients. Where, Appostrophic services contribute its part by developing incredibly designed mobile applications for industry’s top categories.

If you are interested to have a mobile app for your own business, Appostrophic Application Development service is always at the forefront to give your business a mobile presence.

How to Increase Your Sales with Mobile Apps?

Today, consumers are increasingly using mobile devices and are constantly growing in number of consumers interacting with brands, comprehensively studying interests in their products and making purchases via smartphones and tablet devices. The download and use of applications is one of the trends that dominate the current digital market and the business world. Therefore, for small and medium enterprises it is not only a great opportunity to reach a greater number of potential customers by offering something useful with quality, but a necessity to be competitive.

The main attraction of business applications is clear: Whatever it is that makes your business online, you can also do in smartphones, providing important benefits: portability and user location. In addition, as at present not all SMEs will provide the differentiating factor to surprise consumers and help position yourself as an innovator.

Appostrophic believes that keeping your business up with consumer demand is a process which is never ending. Competitors now realize how important is introducing new ways to outshine your business sales.  Therefore, the only question which has been nagging mobile industry since its inception is how best business can turn solid profits from a mobile app? There are number of ways through which apps can increase sales. Few of the key features that lead your business to high sales are listed underneath;

Introduce Mobile Offers

Incorporating e-commerce components to the app can be beneficial for customers to compare various shops. By having a user friendly app, customers get an opportunity to obtain product pricing and place their order. It appears to be the most conspicuous way to ring up your sales through app. there is a misconception that users feel some hesitation in shopping this way, in actual, mobile sales hit around fifth of all the online sales which shows mobile apps are the natural way to make buys.

Incorporate Value Added Benefits

Huge sales can be generated by offering value added services in your app. More specifically, Retail apps use reward program that help you in getting ahead of your competitors. For example, Starbucks incorporated this offer by giving rewards that includes; free apps, free music downloads and free drinks. Such offers and benefits of app subscriber help to patronize your business.

Convenience

Another feature that raise sales graph with the use of mobile app is making your customers experience convenience. This will help customers to come back to your business as it enhances their experience and increase the chances to repeat your business. U.S Airways mobile apps offer user friendly experience and services that include; Book, check in and find flight status, quick view of flights, storing of boarding passes and access to your Dividend Miles account and other read news.

Appostrophic, a prominent name in the mobile app development industry, offers wide collection of mobile app services that give you outstanding apps with convenient, and user friendly services along with exciting mobile offers.