Showing posts with label Business Growth. Show all posts
Showing posts with label Business Growth. Show all posts

Friday, November 28, 2014

Appostrophic reviews: Most of the businesses now utilize customer loyalty programs

Appostrophic reviews- it is no surprise now that mobile apps industry is on a continuous record growth due to which user specific app models and customer loyalty programs are becoming popular for businesses, but the recent research indicates that SMB’s also relies on customer loyalty as their main source of business growth. And when it comes to customer coupons and deals offerings, mobile apps work perfectly to increase customer loyalty.

It has been noticed that mobile apps that offer coupons and customer loyalty programs have 10 times more redemption rate than traditional coupons. For this reason, Appostrophic reviews that with mobile apps; there can be a drastic increase in customer loyalty with a very small investment. Recent industry researches also show that small businesses that offer mobile friendly experience and deliver special offers and rewards to frequent customers have steady customer relation. In fact, nearly 60% of the consumers expect certain special offers from the SMBs they like.
Moreover, Appostrophic reviews some important figures from industry reports and according to which;
  • More than 50% of market consumers look for small businesses on their mobile devices
  • As per the social media research: nearly 70% of the consumer mobile search turns into action within an hour.
  • Apart from this, many SMB’s that are sill slow at giving their business a mobile experience.
“We believe the proportion of business generated from both loyalty programs and promotions will rise significantly, as SMBs increasingly tailor their offerings to frequent customers and specific customer segments.” says Steve Marshall, director of research, BIA/Kelsey.
Therefore, nowadays companies should not drag to have a mobile experience, when creation of mobile apps has become much easier and affordable for SMB’s. Appostrophic reviews that company owners are taking time to reach the masses through mobile apps, but they are entering this growing market, albeit slowly. And more and more, SMB’s are also joining the growing market by designing their mobile apps. Some common examples of multi- billion dollar companies include; Starbucks, Subway, Nandos etc.
Appostrophic App Development Company also believes in designing amazing apps that are functional and will ensure frequent customer usability to every small and medium sized business. Appostrophic app development Services are promising enough that helps businesses to mobilize their sales force, increase efficiency of their product team and get new customers. When you decide to give your business a mobile experience and offer loyalty programs, let Appostrophic helps you get started by setting up a program that meets your requirements and budget.



Wednesday, August 20, 2014

Appostrophic reviews - Mobile Apps Drive Half of Time Spent on Digital Media

From the industry figures, Appostrophic reviews that mobile devices and platforms are accountable for 60% time spent on the digital media. However, previously it was already up with an impressive 50% last year. The pioneer app development company, Appostrophic, did a detailed analysis on the mobile app time spend study to understand the rate of consumer engagement in various app related categories.

Furthermore, Appostrophic reviews mobile apps that are accounted for more than the half of all the digital media time spent in the month of May is at 51%. Though, more detailed analysis is conducted on the leading content categories which showed a staggering shift rate in some of those categories. Appostrophic application Development Company also analyzed those top categories and experienced that there is a consistent increase in time spend rate with growing rate of mobile apps usage.  For instance, 96% of the user engagement rate is observed on digital radio service apps. Similarly, we see success with photo apps like Flickr and Instagram, with 96% user engagement from the mobile apps. Instant messaging apps like Facebook Messenger, Skype and WhatsApp, are also strong leaders when it comes to mobile apps time spending. However, Games, Social Networking and other telecommunication apps lay somewhere in the middle.

Reason of Business App Growth
Since Appostrophic reviews that social networking apps may fall in the middle, but has got more importance than what the stats show. From other statistical numbers, we see 20% of the total digital time spent is covered with social networking sites (Twitter, Facebook and others). However, 70% of the social networking time is spent via mobile devices. It even has got much importance in terms of the internet economy as it contributes a major portion to the digital ad spending.

This year we see that the social media mobile engagement has grown with 55%, and social networking covers the growth rate of 31% in mobile internet engagement. Specifically, Facebook channel alone is accountable for 25% of the overall time spent, and Facebook app itself covers the total time spent of 19%, which is alone giving a mind-blowing stat. Appostrophic portfolio possess a range of engaging mobile applications, developed by the expert Appostrophic app developers.

Appostrophic Application Development Company sees that the apps are continuously dominating the digital world, allowing companies of every size to create apps for their clients. Where, Appostrophic services contribute its part by developing incredibly designed mobile applications for industry’s top categories.
If you are interested to have a mobile app for your own business, Appostrophic Application Development service is always at the forefront to give your business a mobile presence.