Google Cleans its Play Store

Google has revamped its Play Store by giving it a clean and fresh design enhancing the view and interactivity of the app. The store has redesigned its layout giving images a larger view that jumps off the screen.

The images and the layout of Play Store use brighter colors to help users find the content easily. Not only has the layout been changed but also the purchase process is also simplified. The new Google Play Store is automatically updated on the mobile devices that run on Android 2.2 and above.

The purchase process has also been simplified. It allows users to buy an app without leaving the context of the Play Store. As soon as the purchase is made, the user will be redirected to the page he was earlier on without reconstructing the context of the Play Store.

Developers will now have greater chances to feature their app on the Play Store. The collections that contain the list of recommended and curated apps will now be presented as cards giving more space to the image with a larger touch area. The homepage will have more apps that are displayed effectively so that users can easily find them.

The apps with similar themes are grouped together so that users can find all the apps belonging to the same genre. The users will also find a list of recommendations as they scroll down the page. This will enable them to explore new and user-friendly apps available on Play Store.

With the new layout, Google also guarantees to improve the quality of available apps. In February alone, the some 60,000 apps were removed that did not meet the policies of Google Play.

There are many professional mobile development companies developing user-friendly and quality apps for Play Store. Appostrophic is one of the leading names in mobile app development industry. It has produced a wide collection of Android apps for almost all the categories available on the Play Store.

Google Fighting the Android Battle

Android is unquestionably the biggest rival of iOS apps. Sharing a major chunk of the app market, Android is a threat to iOS domination. Google Play Store--Android app provider—grew by leaps and bounds, mainly due to its Open Source Platform. It provides more chances to app developers for publishing their app.

There are almost 700,000 apps on Play Store with 25 billion downloads to date. With such a high download rate, Android will soon succeed in capturing the iOS market. Google is playing a very important role in marketing the Android apps. Being a search engine giant, Google helps many users in discovering new and popular apps.

Recent reports suggest that Google is making it difficult for iOS to surface in the search results. There are various factors affecting the search results for iTune apps. Firstly, the popularity of the app, using ”iTunes” with  the search term “iTunes” and lastly whether the user is logged in or not with their Google account, affecting the search results.

Using common search terms “app name + iTunes” do not give direct links to iTune store links up to at least first 5 pages. Not only are sole iOS apps de-ranked but also the iOS version of popular apps, such as Facebook and Whatsapp, are pushed down. However, the Android version of these popular apps appears at the top of the first page. Although the iTunes ranking improves on Google page if the user is signed in with the Google account.

The algorithm of Google has always been a mystery but this change has raised a few eyebrows. However, the search penalty has not affected all of the iTunes app. Popular apps like Twitter can still be found at the bottom of the first page. But there is no denying that the algorithm for ranking iTunes apps has been changed, which will in turn affect the way people discover app as Google is the undisputed king of search engine.

Appostrophic strongly believes in producing user-friendly and interactive mobile apps. The company not only develops creative apps but also escorts you to the strategic and well-planned journey of marketing. It offers SEO services so that your app ranks higher in the Google page.

Is Your DNA High Definition or Deluxe?

In recent rumors Apple is about to approve the 1 millionth app in its app store. This should be a milestone worth remembering for Apple and smart phone users everywhere. Regardless of which tribe of mobile OS you subscribe it’s exciting to see this technology venture into a complete industry.

We’ve been here since its inception and Appostrophic has always been at the front rows of this new age mobile movement that is now known as smart phone and mobile devices. Apple hitting the million app market is no short feat and needs to be celebrated. 

App Wish list 2013

While there has been a lot of talk about what’s next for next gen smart phones, the focus has also shifted drastically to what people need the most in smart phones and which services they will gladly pay an extra dollar for. 

Appostrophic has been on the forefront of innovation and creativity with apps on all platforms and we would like to discuss what we believe are the next logical steps in app development and the sort of apps we should be looking forward to.

Which app is best to experience Olympics London 2012?

Olympics is turning out to be the most coveted games in the history and all thanks to the power of mobile technologies which has brought it on our fingertips. If you are an Olympics fanatic, then you must be looking for such sports apps that give you real experience of Olympics 2012. There are many free apps that are so cool you won't be able to decide if you want to watch or you want to play. Appostrophic has searched out all the apps market and brought some of the best apps for all the Olympics fans out there.

Curly's pocket guide to sports

If you're going to watch a sport that you don't really know that much about, download the latest version of this exciting app. This app not only tells you the rules and laws of all the Olympic sports and the competition format for each in comprehensive manner, but it's full of interesting sports-related information that you can share with your friends. You can simply download this amazing iPhone and iPad app from App Store.

NBC Olympics Live

NBC Olympics Live offers the latest news, schedules, results, medal counts, TV and online listings, photos and videos of all sports included into Olympics 2012, as well as profiles of all the athletes from USA’ Team.

In the “Socialympics” spirit, the NBC Olympics Live app also enables you to follow your favorite sports, athletes and teams from different countries and interact with other fans through various social media sites like Facebook, Google+ and Twitter. Appostrophic strongly recommends you download this fabulous app from App Store and take the best out of this Olympics 2012.

Join In App

This app allows you to plan and share your viewing experience. This user-friendly app provides complete schedule of Olympic events, videos, location sharing map, a visitors’ guide, social media news feeds, latest reports and numerous photos related to Olympics 2012. When the app is active, it sends notification to the iPad users subscribed to this app. You can easily download this app from App Store, Google Play and other markets of BlackBerry and Windows Mobile.

Appostrophic has always tried to bring the best apps that you are looking for. Now you can simply enjoy and experience Olympics 2012 by downloading any or all the apps Appostrophic has recommended you.

Launching an app is easy; getting it to the Top 10 List isn’t!

The rising popularity of mobile applications for the consumers has increased the importance of mobile app development function. Hundreds and thousands of applications have been developed for restaurants, hyper stores, supermarkets and other businesses and yet it’s difficult to get your app noticed. And once your apps is created, no matter how rich featured and expertly designed it is, still difficult task is getting your app noticed and bringing among the top 10 download list.

Search Engine Optimization
Use the search engine as a tool to get listed in the top searches of your app or platform related keyword. The app will be enlisted in quick results if the most relevant keywords are placed in the title. Secondary keywords are made up of app description. Here you need to know the important keywords that will be used for better search rankings.

Engage the Users
Provide social platform to customers for feedback to ensure that their voice is heard at the developer’s end. The developers should engage apps users by sharing the plan with them to bring a sense of belongingness and assure the developers that their app is just what the customers want.

Get opinion leaders to talk about your app
Getting people who are trusted and have a fan base to talk about your app is a reliable way to popularize your mobile app. A good example of this is Flipboard (an app that creates a personalized magazine out of anything that is shared with you). Robert Scoble having huge fan following on his blogs, blogged about the app which increased the number of downloads to the extent that Flipboard servers crashed within minutes. If you can connect to opinion leaders, it is a good practice to hand them a copy of your app. If they are impressed they’ll talk about it even without you asking them to do so.

No compromise on Quality
Quality is what it all comes down to when the customer is browsing in the Apple App Store or Android Play Store. We may utilize our best programmers and designers who create attractive designs but ultimately it’s the consumers who will decide our fate. In such competition, consumers don’t have the patience to deal with poorly developed apps.

Apps developed by Appostrophic have all that gets them to the Top 10 list
Appostrophic truly understands the need of value creation and value delivery to the customers. That’s why our customers trust us and expect quality apps development by our professional apps developers which is the only reason behind sustainable impactful image of Appostrophic, positioned in the minds of customers. Our apps popularity is obvious from various blogging sites where our apps users excitedly share their wonderful experiences about mobile apps; iPhone, iPad, Android, Blackberry, Windows and Facebook developed by Team Appostrophic.

Traditional Big Banks Threatened By Growing Mobile Wallet Apps

With an increase in the use of mobile phones and mobile banking, the need for traditional banking services are slowly reducing due to multiple transaction solutions provided by Mobile Wallets.

US financial institutions face a serious competitive threat from the rise of Mobile Wallet payment apps, according to a consumer study released by Carlisle and Gallagher, a consulting firm that specializes in financial services. The study also revealed a number of other eye opening results.

What is a Mobile Wallet?

A Mobile Wallet is a Smartphone app that supports multiple payment options, including credit cards, potential coupon offers and purchasing wish lists. The most popular Mobile Wallet is Google Wallet, and Apple is soon expected to join the Mobile Wallet league. PayPal is also making significant advances in the Mobile Wallet domain.

Carlisle and Gallagher took a sample of 605 individuals and almost 50% sample showed their interest in using a Mobile Wallet, an alarming sign for big traditional banks. PayPal scored the highest in Mobile Wallet usage consideration followed by Google and Apple; about 80% of the people were keen on using the Mobile Wallet for credit cards and other banking services. Using one’s handset as a financial tool, or the Mobile Wallet is a new concept which is becoming increasingly popular and integrated across consumer platforms. It not only helps users on the move to access financial accounts, but also plays an integral part in the development of digital commerce and banking. Appostrophic is also considering such mobile wallet apps for iPhone and iPad to sustain the element of leadership and innovation in the mobile application development industry.

How is a Mobile Wallet different from traditional banks?

The Mobile Wallet is proving especially effective in developing countries where desktop access to the Internet and banking opportunities are still a privilege. But access to mobile phones is extremely high. Traditional banks offer physical branches and ATMs, while the Mobile Wallets use the Internet, mobile devices and affiliations with established businesses to offer services in new ways. Now, Mobile Wallets are opening up even more doors for conducting daily as well as enterprise functions.

Today, the fact that more and more people are drifting towards Mobile Wallets is not the worry factor for big banks, because these banks already have alternatives to Mobile Wallets like mobile banking. But the threat that these banks may eventually have to close down their traditional ways of doing business and accept Mobile Wallets and future technologies is very real.

Mobile wallet is certainly opening doors for new apps development and initiating another apps war among the mobile apps developers. Appostrophic has always been ready for new challenges and opportunities and with the help of its highly professional and experienced app developers; it is able to compete drastically to be a winner.

It is predicted that within five years, half of today’s Smartphone users will take advantage of phones and Mobile Wallets as their preferred form of payment method. With the physical wallet disappearing, banks will need to quickly figure out what they can offer customers that PayPal, Google and other competitors haven’t thought of.

Appostrophic - Turning Opportunities into Strengths!

Since the tech-world is advancing day by day, new mobile apps are developing at a similar pace. Appostrophic, being part of the mobile apps development business, remains on its toes and immediately grabs any opportunity arising in the industry. Our highly experienced and expert team of strategists, designers, programmers & app developers, at Appostrophic, always comes up with novel ideas to create exceptional apps for iPhone, iPad, Android, Facebook and Windows that exactly suit the needs of our customers. Should we mention that the result has always been beyond their expectations? After all, Appostrophic builds Mobile apps like no other!