Appostrophic reviews: Why Android apps get way more reviews than iOS apps?

We know that app stores are the greatest channels to distribute any app and that is why every app developer consider these channels as the major source to make their apps available to the market. 

Appostrophic reviews how these app stores and their reviews make your app discoverable.

It is understandable that every app publisher leaves no stone unturned to get positive app ratings. In spite of this, Appostrophic reviews that the mobile apps of Google Play get more reviews than of those on Apple App Store. Even though the app with same download numbers varies with its number of reviews. In this regard, we rolled out our sleeve to find what causes the app users to rate more on Android and less on iOS.

Why Android Users Rate more?

One prominent reason Appostrophic reviews is that, Google play store lets any user to rate the app while using the same page. However, the same page also show rate widget. Therefore, when the user tap to rate any app, it smartly asks you to write the review. On the other hand, Apple app store opens the app review section in separate tab. Once the user tap on ‘write review’ option, only then the review will get posted.

Another reason for app users to leave less reviews for iOS apps is; its review submission is worse. The user has to choose a nick before submitting it. Also, the language and design of iOS app store doesn’t appeal the user to write.

This does not stop here, the developers in iOS app store also send timely notifications and ask the users to post their reviews. This irritates users and leads to their low interest in using the app. Play store also proactively ask to review the app the user recently download.

There are several other minor reasons that disconnect app user engagement while writing a review. Google play store give more user friendly look with +1 friends reviews that make the app even more personal.

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Appostrophic reviews: Facebook launches a new app ‘Stickered’ to put stickers on your photos

After separating the messaging application from Facebook App, now the company has launched a new app: ‘Stickered’ for Messenger. Appostrophic reviews that in recent weeks, Facebook has launched several new products for mobile and tablets. The company introduced, Facebook Groups that allows users to access and edit their group chats quickly and conveniently. Similarly, the company has also prepared a tool for Facebook application that automatically improves the pictures you upload.

Appostrophic reviewed that this app was launched as a Christmas gift for its iOS users. The app offers new themes for the Christmas Eve, which are further explained in Facebook’s official blog. Stickered for Messenger allows users to add tags to your photos from your camera roll, or superimpose them directly on a live camera before taking a picture.

While noticing its key operations, Appostrophic reviews that once the photo has been decorated with stickers, it can be sent to friends via the Facebook Messenger application with one touch; photos can also be saved directly to the camera roll, rather sharing them elsewhere.

Will ‘Stickered’ help Facebook?

Appostrophic reviews that Stickered for Messenger will help the company to promote the use of Messenger by users. Let’s say that at some time stickered for Messenger does not create money directly to Facebook, but it can’t be said that in the future it does not help in this regard. Perhaps, it might lead people to use Facebook more as a whole, including the News Feed where the social network shows ads. So, what do you say? Will you be using Stickers for Messenger to delight your friends at Christmas? Share your views with Appostrophic.

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Appostrophic reviews: Mobile apps still target children for data mining

Appostrophic reviews a recent industry study that talks about the data mining on children information by the app developers despite privacy laws. According to the research, the app developers are still collecting huge data of kids that includes all of their personal information of location and voice recordings.

In this regard, it is reviewed that the U.S landmark 2013, which was aimed to protect the American mobile consumer, failed to keep a check on such app developers. Appostrophic reviews that it is unclear whether the manufacturers of the applications seeking approval of parents first, as required by law, or if it is passed directly to advertising agencies and marketing. But if one wishes to remain anonymous, there are few options: scrutinizing every word of privacy contracts apps or turn off the smartphone.

The executive director of the Center for Digital Democracy, Mr. Jeff Chester says; “Children are an extremely lucrative market, specifically for the mobile applications”, he further adds, “Unfortunately, there are still companies that are more interested in profit than in protecting the privacy of young.” Many of the people are already used to give personal exchange for the convenience of data applications on their mobile devices, but how is that information being used?

Moreover, Appostrophic reviews that in defense of consumers, Chester along with other activists, argue that fast food chains are investing in digital media advertising, especially geared to Hispanic and blacks. They also note that the data obtained from cell phones may be combined with information obtained through other means, such as the price of housing, race or socio-economic status.

Furthermore, Appostrophic reviewed that a site called PrivacyGrade.org found that many applications popular with children, such as “Talking Tom” and “Fruit Ninja”, collect data in unexpected ways. Given the need to protect the privacy of children, the Federal Trade Commission amended 2013 a law that protects the privacy rights of minors on internet, so that now requires the developer of the application receives authorization from the parent or guardian to collect data from anyone under 13 years of age. This includes information such as the data that identify a specific cell phone, telephone number or geographic location of the device.

Michelle De Mooy who belongs to the Center for Democracy in Technology said. “This has changed the situation for companies that are deciding whether to direct marketing initiatives to minors,” he also said; “And that’s something positive.” However, given estimates that there will be 3,500 million mobile phones with access to internet in the next five years, there is no way that regulators can review each of the applications that are invented every day. Since the new law went into effect, the Federal Communications Commission has initiated proceedings against only two applications of mobile phones.

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Appostrophic Reviews industry report: Mobile to become gaming's biggest market by 2015

We see that console games still dominate the global market for video games, but this time a new research analysts found that the sector will lead with largest mobile projects. This assumption was proposed by the experts of the Dutch research firm Newzoo in a fresh report. Appostrophic application Development Company reviews the details of this report and highlights some the important aspects to consider.

Analysts predict that next year the volume of the mobile gaming market will reach $ 30.3 billion, whereas the total revenue from these games will be $ 25 billion. Significant growth experts are predicting how mature and emerging markets games for smartphones and tablets. The company attributes both to internal factors and the fact that mobile games are beginning to displace projects for handheld consoles, as well as casual and social games for other devices.

By 2017, the turnover of the sector of mobile projects steps over the 40 billion mark. It should be noted that in their forecasts, it is estimated that by the revenue of segment of the market in 2014 will amount to only $ 21.1 billion.

Mobile game market this year will add 42% compared with the past. North American sector will demonstrate a 51-percent growth, while Western European will be 47% more. Most emerging markets Newzoo named are Southeast Asia and China where revenue from the projects for smartphones and tablets there to increase by 86%. However, Japanese segment remained relatively stable.

The study also said that this year the technology giant Apple could get around the Japanese company Nintendo for the proceeds of the game sale twice. As analysts estimated that by the end of the year Cupertino Company may report $4 billion in revenue from games sold through Apple app store. Over the same period, Google may earn only $ 3 billion. Nintendo, for the last year received $ 2.4 billion in revenue, however this report can cut this figure.

According to CEO Peter Newzoo Worman (Peter Warman), the struggle between iOS and Android in the developed Western markets shifted towards tablets. Google games on smartphones sold better than the iPhone, however the device on the basis of the operating system, leads in revenue.

In a recent report the research firm DFC Intelligence estimated the total volume of the global video game market at $ 64.8 billion. And by 2018, the total sales of games for all platforms will reach $ 97.9 billion. At the same time retail sales of console games will remain at about the same level as computer and mobile rise significantly.

Thus, as the most popular category of app, games have the potential to reach an incredible number of users in the coming year. Appostrophic app Development Company is a leader among mobile game development companies, bringing expertise to both desktop and mobile projects. The experienced Appostrophic app developers use industry leading tools to create the best gaming experience and can advise you about all of the game app development options. Appostrophic app development services offer specialized, user-friendly, functional and reliable apps that address the specific needs in various industries. There are many examples of award winning game apps developed by the skilled app developers of the company which can be seen in Appostrophic Portfolio.

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Facebook launches Groups, a special application for social network Groups

Appostrophic reviews that Facebook has shown in the past years a particular taste for separate applications and the company was working to disaggregate some of its basic functions in the standalone applications. Therefore, Besides Facebook Messenger which is the much needed app to chat with our friends, now the popular social network has launched "Groups", an application which as its name says, will help us to manage the groups they belong on the social network. With Groups you can check all your Facebook groups in one place, having the opportunity to discuss, plan and collaborate easily without distractions. It is notable that users can still access their groups from the main app of Facebook.

Appostrophic reviews that there are many functions of this application, which are ideal for group chats. The application allows its users to create new groups, share publications and join any community. Among the most interesting features offered by Facebook Groups, is that of discovering new groups based on user preferences and their location as well as the ability to add groups to the home screen as if they were separate applications.

The prominent functions of the app are;

Ø  Creating Group for anything.

Ø  Share information, post photos and links, and keep in touch.

Ø  Discover an djoin new groups.

Since Facebook target a specific audience for this app, therefore, Appostrophic reviews that ‘Groups’ is ideal for;

Ø  Families: who share photos and organize holidays.

Ø  Equipment: publish news and schedules.

Ø  Neighborhoods: providing tools and sharing local news.

Ø  School and work: collaborate on projects and distribute notes.

In short, Facebook Groups is a simple application that provides a better experience with groups, which aim to give them a push and, in general, delving into its strategy to provide specific experiences for the most important functions via Facebook App.

According to Facebook, there are currently 700 million monthly users interacting with groups, so surely many will find this new app useful and interesting for their group conversations. Appostrophic also reviews that Facebook Groups is now available for free on the App Store ad Google Play.

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Appostrophic reviews: Most of the businesses now utilize customer loyalty programs

Appostrophic reviews- it is no surprise now that mobile apps industry is on a continuous record growth due to which user specific app models and customer loyalty programs are becoming popular for businesses, but the recent research indicates that SMB’s also relies on customer loyalty as their main source of business growth. And when it comes to customer coupons and deals offerings, mobile apps work perfectly to increase customer loyalty.

It has been noticed that mobile apps that offer coupons and customer loyalty programs have 10 times more redemption rate than traditional coupons. For this reason, Appostrophic reviews that with mobile apps; there can be a drastic increase in customer loyalty with a very small investment. Recent industry researches also show that small businesses that offer mobile friendly experience and deliver special offers and rewards to frequent customers have steady customer relation. In fact, nearly 60% of the consumers expect certain special offers from the SMBs they like.

Moreover, Appostrophic reviews some important figures from industry reports and according to which;

• More than 50% of market consumers look for small businesses on their mobile devices
• As per the social media research: nearly 70% of the consumer mobile search turns into action within an hour.
• Apart from this, many SMB’s that are sill slow at giving their business a mobile experience.

“We believe the proportion of business generated from both loyalty programs and promotions will rise significantly, as SMBs increasingly tailor their offerings to frequent customers and specific customer segments.” says Steve Marshall, director of research, BIA/Kelsey.

Therefore, nowadays companies should not drag to have a mobile experience, when creation of mobile apps has become much easier and affordable for SMB’s. Appostrophic reviews that company owners are taking time to reach the masses through mobile apps, but they are entering this growing market, albeit slowly. And more and more, SMB’s are also joining the growing market by designing their mobile apps. Some common examples of multi- billion dollar companies include; Starbucks, Subway, Nandos etc.

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Appostrophic Reviews: How to use Instagram to create the brand image of your company?

Appostrophic reviews that in the recent years, Instagram has become one of the most popular social networking channel among mobile users. It is not surprising in the context that Instagram fulfils the first level of online marketing tool by engaging audience and connecting them emotionally with direct share of striking but simple pictures. This has allowed many business owners and start-ups to generate power with more significant attraction and branding.

Undoubtedly, Instagram app is addictive and not surprisingly, it is one of the best social networks to create brand image through ‘branding’ and become a ‘Lovemark’ which is adored and loved by your fans. And that Appostrophic reviews, will ultimately leads to the achievement of the long-awaited SALES.

Whether you're a business as a professional profile, Instagram can help you go far in terms of, branding or online marketing. It's a great social network to call the attention of audience, arouse interest and generate the desire to Purchase.

Getting Started on Instagram

Appostrophic reviews that the first step is to have a strong and complete profile. Before choosing your username you should be very clear that if you want to create a brand, you have to use the same name across all social networks. The brand name should have a full mark with a short and easy to pronounce name.

Why to use same name? : Using the same name will help customers and followers to easily recognize the brand. A quality image is required to choose, however, it is more appropriate to have a company logo, although some companies prefer to use their flagship product. Also putting the URL of the brand’s website is essential to attract visitors and customers.

How to Get Followers and Friends for the brand?

Find quality followers

Appostrophic reviews that to look for loyal fans to recommend your brand, write positive and constructive comments about the company and most importantly write about, what ‘you want’. The best way to start is giving the same to the community. If you comment on other business products and services, you get a reciprocal response through such connections.

Participate in events

One of the best ways to meet other Instagramers is t participate in meetings that are organized so often in various cities. If any start-up got opportunity to travel, it is recommended that the business owner should not only join those meetings in the area but should participate in other ‘instameet’ (instagramers meeting) outside the area.

Since, Appostrophic reviews the importance of ‘instameet’ and believes that the bonds that are created and what is learned in these meetings cannot be understood if you do not participate. In particular the community of “I recommend igers” founded by Phil Gonzalez (instagramers) having international representation and is the largest community of Instagram users.

Make your own game

Appostrophic reviews another important marketing formula that works best to attract followers and publicize any brand. Successful contests on Instagram with higher value gifts are most attracted for users. Mostly it is recommended to give away something small to a very high value. This can also be done by including Instagram photo contests with voting. Conducting a successful contest is not an easy job, so it is best to put this Instagram branding strategy in the hands of professionals.

You can also organize events, share unique moments and give exclusive offers which takes only to instagramers. To go beyond this, you can either organize events to keep followers updated about the recent happenings and give response to their answers.

Add More Tactics

To attract targeted customers, ask for comments on your photos and videos shared. Use questions to get your people talking about your business. For example, ask your Followers if they have used your product today. Keep on adding new hash tag and give customers a hub to share products photos with each other.

Very important

Before starting on any social network you should choose well who is going to manage these networks, corporate policy, strategy and tone of the communication. Do not forget that poor management can lead you to a crisis of reputation and charge you the image of the company in a very short time, with a single failure. Therefore Appostrophic reviews that it is very important to make online marketing in the hands of professionals to avoid the situation like building houses with paper and pretend to withstand storms.

Appostrophic application Development Company offers best mobile solutions which are fully integrated into all facets of the business from operations, to product, to sales, to service and marketing. Appostrophic services include several marketing tactics that gives an ease to app owners in promoting and branding of apps in this plethora of mobile app industry. Appostrophic app developers quickly and effectively develop a mobile strategy that significantly increases the likelihood of your business success.

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