What possible benefits you can get on taking your business to Mobile?

Today, companies have a website that is usual. However, most of them do not have a mobile application that interacts with their customers and many do not see the benefits it can bring to your business.

In this post we will review the benefits of having a mobile application for your business. All these advantages are focused on using the application as a marketing tool to attract new leads and increase business sales.

Advantages of a mobile application for your business

New sales channel

The mobile application not only offers a new sales channel but also allows us to stay connected with our customers at any time from 100% interface adapted to mobile devices. Companies must face the fact that sales through mobile devices that have a growing trend and opportunity to take advantage of this new channel, we need a fully customizable interface and great usability.

New Service

For mobile customers, increasingly, offer an app is to provide a new higher quality service to find information about our company, buying goods or service. In this sense, the performance of an app is always greater than that of a web or mobile devices in our webapp

Loyalty

Mobile applications allow us to be permanently connected with our current customers and powers. If the app is available in the markets, all interested users can download and access business information. Even without an internet connection you can access any part thereof, set notifications, notices when we are in certain places and other features that can provide information of interest to the client at appropriate times.

Differentiation

As I said at the beginning of this entry, there are still many businesses that do not decide to create your app, even though more and more economic. Therefore, businesses with corporate apps can be differentiated from its competition, while enhancing your brand image

Today, companies have the ability to create mobile applications of varying complexity, which meet the needs of each, and their marketing budgets.

Understanding your Mobile Application Development Options

What is best Native App or Web App? What are the differences? Are two of the questions most listened by Apps developers when they plan for the development of a mobile application?

We must first understand that there are two alternatives and starting none is better over the other. The choice on whether to develop a native application or developing a Web application depends on the type of project, its characteristics and objectives.

Therefore, the main thing is to understand the differences, their strengths and weaknesses among Native Apps and Web App

What is a Native App?

A native application is specifically developed for particular operating system (e.g Android or IOS) software. Their development is done according to the characteristics and parameters set by the owner of the operating system (Google or Apple respectively) using the native programming language the Java operating system in the case of Android OS and Objective-C for iOS.

It is common to compare a web app with or relate conceptually. However a native app would be more similar to a computer program. Software installed on a Windows or Mac for example. Difference is that Native Apps we talked installed on mobile devices instead of laptops or “desktop.”

The main advantage of a native application is the fluidity of operation (since its operation is not dependent on the data connection and runs on the device), the interaction with the device features (camera, accelerometer, flash, gps, etc.) and usability and “look and feel” optimal.

Therefore its use is recommended when a completely offline operation is desired, require certain performance or need an agile exploit certain characteristics of the device.

What is a Web App?

A Web application is a web designed for perfect viewing on mobile devices with HTML5 and CSS3 mainly.

It is possible, thanks to the compilers, who convert a web app to your device application. This would be embedded in a web application (would not really be a native web) that would serve as the “browser.” This is to a web app and has a look more like a native application feel. However, it is not difficult to differentiate a person with some experience in this area and continue presenting the same limitations.

Using web app is highly recommended for low budget projects (the development cost can be much lower than a native application, but not always), even when the limitations of the market place (such as App Store) may pose a problem or when simply try to bring our website to the mobile user.

Then .... Does Web App or Native App?

No one answer for everyone. If your budget allows, it would be best to opt for both options (Web App and Native App) to capture both audiences.

The most balanced option would opt for a hybrid application, with an intermediate cost, allow access to all platforms, but still maintenance costs would be higher when compared with a Web App In any case, to decide which is the best option would be to study each individual case, taking into account the platforms to use depending on the audiences to which we are headed. Check what your specific goals, considering them to determine which is the way to get closer to that audience.

What is it your case? Tell us and we'll help you define the best strategy

Offering Mobile Shopping is a Powerful Way to Boost Revenue

Purchases of goods and services through mobile applications and video games began to produce real income. According to Appostrophic’s experts, the amount of money spent on such purchases is increasing monthly, and by 2017 are expected to double as compared to current levels.

So Appostrophic, a leading company of mobile app developers, was optimistic to forecast app market, based in the United States collected statistics. According to a report by the end of last year, Americans spent in the mobile software about $ 60 billion, but only for the first five months of this year, this amount was $ 72 billion. Taking into account all possible factors 2017 increase the costs of this kind which is already up to $ 151 billion.

“According to experts, by 2018 retail sales of various products, implemented via mobile devices will reach 707 billion dollars. For the forecast period, everyone in the world will have to buy a mobile average of $115 dollars”; says the CEO of Appostrophic.

In 2013, the volume of purchases that users did using their smartphones and tablets, measured by 182 billion dollars, and represents 15% of global e-commerce market. Four years later, this figure will be measured 30%.

Now, as noted in the Appostrophic’s Research, consumers who have a mobile phone and the tablet, prefer to look for items on the Internet using a more compact machine, and pay it through ‘online bill’ By the end of last year, the monthly volume of online sales was higher in the segment of tablets compared to smartphones.

According to estimates of Appostrophic, the average bill for Christmas American plate holder when buying online was 95.61 dollars, while also being the member of the smartphone it is 85.11 dollars. Holders of iOS-devices spent an average of 93.94 dollars while shopping, which is almost twice as much compared to the Android-opponents (48.1 dollars).

December 25, 2013, online shopping sales increased by 16.5% compared with similar data in the previous year. Approximately 48% of web traffic recorded in the online stores is through mobile devices. (Growth - 28.3% compared to last year).

It is important to note that the growth of desired needs and analyze that buy anything through mobile applications cannot be permanent. Thus, according to analysts, it will continue until 2015, and in the period from 2016 to 2017 it is expected to have a slight decline. In other developed economies and internet available, it may be observed as a similar situation.

In order to save more and more people are shopping at online stores, but not in the usual outlets. Since virtual goods platform cannot touch or try on, so buyers often first go to a regular store to witness the goods, and then later find it online at a lower price. This tactic is called purchasing ‘Show-rooming’. An analyst from Appostrophic believes that retailers should support such behavior of their customers and store personnel to equip tablets to compare prices of goods. With their help, the store will be able to demonstrate the cost advantage over other retailers, and consumers pay for your purchase faster.

Appostrophic, being the prominent app development company give high favor to offer mobile shopping, as it appeared as one powerful way to boost your business revenue. Since, mobile is empowering shoppers and changing how retailers think about their business. We have developed a collection of online purchase apps which are getting viral with high revenues and liked by most of our clientele.