What possible benefits you can get on taking your business to Mobile?

Today, companies have a website that is usual. However, most of them do not have a mobile application that interacts with their customers and many do not see the benefits it can bring to your business.

In this post we will review the benefits of having a mobile application for your business. All these advantages are focused on using the application as a marketing tool to attract new leads and increase business sales.

Advantages of a mobile application for your business

New sales channel

The mobile application not only offers a new sales channel but also allows us to stay connected with our customers at any time from 100% interface adapted to mobile devices. Companies must face the fact that sales through mobile devices that have a growing trend and opportunity to take advantage of this new channel, we need a fully customizable interface and great usability.

New Service

For mobile customers, increasingly, offer an app is to provide a new higher quality service to find information about our company, buying goods or service. In this sense, the performance of an app is always greater than that of a web or mobile devices in our webapp

Loyalty

Mobile applications allow us to be permanently connected with our current customers and powers. If the app is available in the markets, all interested users can download and access business information. Even without an internet connection you can access any part thereof, set notifications, notices when we are in certain places and other features that can provide information of interest to the client at appropriate times.

Differentiation

As I said at the beginning of this entry, there are still many businesses that do not decide to create your app, even though more and more economic. Therefore, businesses with corporate apps can be differentiated from its competition, while enhancing your brand image

Today, companies have the ability to create mobile applications of varying complexity, which meet the needs of each, and their marketing budgets.

Understanding your Mobile Application Development Options

What is best Native App or Web App? What are the differences? Are two of the questions most listened by Apps developers when they plan for the development of a mobile application?

We must first understand that there are two alternatives and starting none is better over the other. The choice on whether to develop a native application or developing a Web application depends on the type of project, its characteristics and objectives.

Therefore, the main thing is to understand the differences, their strengths and weaknesses among Native Apps and Web App

What is a Native App?

A native application is specifically developed for particular operating system (e.g Android or IOS) software. Their development is done according to the characteristics and parameters set by the owner of the operating system (Google or Apple respectively) using the native programming language the Java operating system in the case of Android OS and Objective-C for iOS.

It is common to compare a web app with or relate conceptually. However a native app would be more similar to a computer program. Software installed on a Windows or Mac for example. Difference is that Native Apps we talked installed on mobile devices instead of laptops or “desktop.”

The main advantage of a native application is the fluidity of operation (since its operation is not dependent on the data connection and runs on the device), the interaction with the device features (camera, accelerometer, flash, gps, etc.) and usability and “look and feel” optimal.

Therefore its use is recommended when a completely offline operation is desired, require certain performance or need an agile exploit certain characteristics of the device.

What is a Web App?

A Web application is a web designed for perfect viewing on mobile devices with HTML5 and CSS3 mainly.

It is possible, thanks to the compilers, who convert a web app to your device application. This would be embedded in a web application (would not really be a native web) that would serve as the “browser.” This is to a web app and has a look more like a native application feel. However, it is not difficult to differentiate a person with some experience in this area and continue presenting the same limitations.

Using web app is highly recommended for low budget projects (the development cost can be much lower than a native application, but not always), even when the limitations of the market place (such as App Store) may pose a problem or when simply try to bring our website to the mobile user.

Then .... Does Web App or Native App?

No one answer for everyone. If your budget allows, it would be best to opt for both options (Web App and Native App) to capture both audiences.

The most balanced option would opt for a hybrid application, with an intermediate cost, allow access to all platforms, but still maintenance costs would be higher when compared with a Web App In any case, to decide which is the best option would be to study each individual case, taking into account the platforms to use depending on the audiences to which we are headed. Check what your specific goals, considering them to determine which is the way to get closer to that audience.

What is it your case? Tell us and we'll help you define the best strategy

Salient features of Android KitKat 4.4

Android 4.4 is officially KitKat. And for many Android fans will not be disappointed at all. There are a number of positive changes and new features, something current Android users will make them feel at home.

Android 4.4 lets you perform many tasks with just your voice. You can say "OK Google" - without touching the screen - to search, send messages and more.

Something that Google is particularly proud of is its cleaner and more modern design. Indeed, the phone application, music and movies for example, are much more beautiful than before. But all is appearance, and ensure that the multitasking brain is much faster.

Even in the event of presentation of LG Nexus 5 , just that first cell phone Android 4.4 KitKat, Google senior vice president Sundar Pichai said the company goal for 2014 was to reach the next billion users. This made it clear that it would absorb the emerging market in developing countries, where the Android operating system is growing. Now, what improvements were made ​​to this software to project such optimism?

Important aspects

Android has streamlined its processes to reduce memory usage, so the operating platform becomes more efficient and quick. For this it has executed various changes and adjustments to the code system, which is called Project Svelte. It is to be noted that this improvement is only for new devices and not for existing ones. So the handset makers will have the latest version of Android also in its low-end phones .

Google Now

‘Google Now’ is essentially the Android 4.4 interface. It is a wizard that listens to what you ask and find what you're looking for. With this app to your smartphone, you can speak for yourself, do searches, get directions, send messages, get the weather updates or perform any other common task. No more need to search for a program to execute an operation, simply ordain loudly to your Cell action you want to perform.

This technology ‘Google Now’ has worked in the U.S. company for some time, however, it failed the call Knowledge Graph , ie, the enormous database of this massive undertaking. In short, this tool accumulates information of what we do, in chips or cards, to have them available to us when we require it.

The handy personal assistant, as an efficient and diligent secretary, may be activated under the voice command Ok Google , or by tapping the microphone icon. At the end of 2013, only 5 had the Nexus function to start the search option for voice and action in your home screen. For other phones had to be sought in the implementation of Google Now .

Your frequent contacts have priority in the new Google phone book. Also, since the same you can do searches for people nearby, businesses, etc.

Intelligent caller ID

Another useful feature is the intelligent caller ID. For example, when a call from someone who is not in your contacts, you'll be able to see not only the number but also the phone will search for numbers matching businesses registered in Google Maps , which you will get more complete information about the place where they call you in case of a trade or business.

With Android 4.4 KitKat, Hangouts is the default application for all the messaging. I mean, your SMS text messages ( Short Message Service ) and MMS multimedia messaging ( multimedia messaging System ) will handle from the same application. Besides the smilies Emoji be in our messages illustrating the emotions or feelings that we wish to convey.

Other features

Chromecast support generates high expectations for those who are passionate about Google devices allowing them to stream music and online video to your TV.

Another feature is to print from your phone or tablet. You can print to printers connected to Google Cloud Print, HP printer with ePrint, printers and other applications with Google Play Store.