How essential is Mobile and it’s communicating strategy

Over recent months, surely it has been realized that the vast majority of articles deal with the growth of mobile telephony and the importance of having a ‘mobile strategy’. One specific example to it is online businesses that are growing through smartphones or tablets. Over the time consumer behavior has changed; two third viewers in U.S are watching television through their smartphones in hand or tablets. Therefore, to maintain link with public mobile apps and mobile web platforms are used to develop communication strategy and to interact major audience at a time.

Appostrophic’s marketing specialist highlights that Tablets and smartphones have become ubiquitous as a second screen after television. These days numerous users connect to social networks while watching TV transmissions, that appear as potential tools for marketing teams and will create new forms of advertising in order to increase sales. In U.S brands and agencies likewise begin to articulate communication between the consumers with the use of mobile applications.

The presence of the mobile revolution has arrived in 2012, 2013 and certainly strengthen its positioning. The use of social networking on mobile devices is developing rapidly. People increasingly share what happens in real time, and audience waits for mobile versions of their favorite sites and applications dedicated to it. All new applications that will succeed must be integrated in the social networks in order to share more, attract and engage users.

Companies that presently, do not have a mobile communication strategy will be running the risk of accumulating long overdue. People who want to have a quick preview of your business site or web page on their tablet and smartphone is unavoidable. Therefore, mobile communication strategy is essential for augmenting strong relation with big audience. For this idea, mobile apps cling to effective results in connecting a customer with physical and virtual environment within seconds.

For mobile devices, 2014 is a new beginning to offer many opportunities and challenges. Mobile platforms will have more customers spending more time on mobile devices. Mobile strategies will become more essential for companies that will capitalize on the continued presence of its customers on the internet. There are numerous new means which appear in order to connect the physical and virtual environment, such as cross channel which will help you get closer to your customers.

FACEBOOK DETERMINES APP RATINGS

Facebook has launched App Center, a new section of the social networks where they have collected all the applications that can interact with its systems. The goal is to make it easier to search and install the app to your account. App Center is also used to keep track of installed applications and see their warnings and requests in a single page on the social network.

The new section of Facebook has introduced graphics which are substantially as essential as the rest of the social network. The left column shows a list with different categories to find applications. The categories include, among other things, games, entertainment, photos, sports and news. Clicking on a section in the column on the right shows a list of apps ordered according to particular filters: Top rated, recommended, popular and friends. This filter is used to show only the applications (in a specific category) that have been used more recently by members of Facebook friends. The left column is always present and enables new searches at any time.

Currently, there is no proper way of rating an app on demand. Usually, at random users are provoked to provide star ratings through various modules. With this rating style, manipulation of user’s and developer’s can be reduced. The product manager at Facebook told Appostroiphic , it is considering new options which will allow app ratings directly from App Center page.

These ratings will take an App to a better placement in App Center; which means that developers need to know the way how to get positive ratings. However, there is no defined way to rate Facebook app, by the time it will go over various ways. The ratings are listed either in the News Feed on the hover cards or on the App Center page where users can not give their own ratings.

Appostrophic believes that to keep the rating platform fair for all developers, Facebook apps should keep this random sampling approach and allows its users to rate apps through modules in App Center.