Launching an app is easy; getting it to the Top 10 List isn’t!

The rising popularity of mobile applications for the consumers has increased the importance of mobile app development function. Hundreds and thousands of applications have been developed for restaurants, hyper stores, supermarkets and other businesses and yet it’s difficult to get your app noticed. And once your apps is created, no matter how rich featured and expertly designed it is, still difficult task is getting your app noticed and bringing among the top 10 download list.

Search Engine Optimization
Use the search engine as a tool to get listed in the top searches of your app or platform related keyword. The app will be enlisted in quick results if the most relevant keywords are placed in the title. Secondary keywords are made up of app description. Here you need to know the important keywords that will be used for better search rankings.

Engage the Users
Provide social platform to customers for feedback to ensure that their voice is heard at the developer’s end. The developers should engage apps users by sharing the plan with them to bring a sense of belongingness and assure the developers that their app is just what the customers want.

Get opinion leaders to talk about your app
Getting people who are trusted and have a fan base to talk about your app is a reliable way to popularize your mobile app. A good example of this is Flipboard (an app that creates a personalized magazine out of anything that is shared with you). Robert Scoble having huge fan following on his blogs, blogged about the app which increased the number of downloads to the extent that Flipboard servers crashed within minutes. If you can connect to opinion leaders, it is a good practice to hand them a copy of your app. If they are impressed they’ll talk about it even without you asking them to do so.

No compromise on Quality
Quality is what it all comes down to when the customer is browsing in the Apple App Store or Android Play Store. We may utilize our best programmers and designers who create attractive designs but ultimately it’s the consumers who will decide our fate. In such competition, consumers don’t have the patience to deal with poorly developed apps.

Apps developed by Appostrophic have all that gets them to the Top 10 list
Appostrophic truly understands the need of value creation and value delivery to the customers. That’s why our customers trust us and expect quality apps development by our professional apps developers which is the only reason behind sustainable impactful image of Appostrophic, positioned in the minds of customers. Our apps popularity is obvious from various blogging sites where our apps users excitedly share their wonderful experiences about mobile apps; iPhone, iPad, Android, Blackberry, Windows and Facebook developed by Team Appostrophic.

Traditional Big Banks Threatened By Growing Mobile Wallet Apps

With an increase in the use of mobile phones and mobile banking, the need for traditional banking services are slowly reducing due to multiple transaction solutions provided by Mobile Wallets.

US financial institutions face a serious competitive threat from the rise of Mobile Wallet payment apps, according to a consumer study released by Carlisle and Gallagher, a consulting firm that specializes in financial services. The study also revealed a number of other eye opening results.

What is a Mobile Wallet?

A Mobile Wallet is a Smartphone app that supports multiple payment options, including credit cards, potential coupon offers and purchasing wish lists. The most popular Mobile Wallet is Google Wallet, and Apple is soon expected to join the Mobile Wallet league. PayPal is also making significant advances in the Mobile Wallet domain.

Carlisle and Gallagher took a sample of 605 individuals and almost 50% sample showed their interest in using a Mobile Wallet, an alarming sign for big traditional banks. PayPal scored the highest in Mobile Wallet usage consideration followed by Google and Apple; about 80% of the people were keen on using the Mobile Wallet for credit cards and other banking services. Using one’s handset as a financial tool, or the Mobile Wallet is a new concept which is becoming increasingly popular and integrated across consumer platforms. It not only helps users on the move to access financial accounts, but also plays an integral part in the development of digital commerce and banking. Appostrophic is also considering such mobile wallet apps for iPhone and iPad to sustain the element of leadership and innovation in the mobile application development industry.

How is a Mobile Wallet different from traditional banks?

The Mobile Wallet is proving especially effective in developing countries where desktop access to the Internet and banking opportunities are still a privilege. But access to mobile phones is extremely high. Traditional banks offer physical branches and ATMs, while the Mobile Wallets use the Internet, mobile devices and affiliations with established businesses to offer services in new ways. Now, Mobile Wallets are opening up even more doors for conducting daily as well as enterprise functions.

Today, the fact that more and more people are drifting towards Mobile Wallets is not the worry factor for big banks, because these banks already have alternatives to Mobile Wallets like mobile banking. But the threat that these banks may eventually have to close down their traditional ways of doing business and accept Mobile Wallets and future technologies is very real.

Mobile wallet is certainly opening doors for new apps development and initiating another apps war among the mobile apps developers. Appostrophic has always been ready for new challenges and opportunities and with the help of its highly professional and experienced app developers; it is able to compete drastically to be a winner.

It is predicted that within five years, half of today’s Smartphone users will take advantage of phones and Mobile Wallets as their preferred form of payment method. With the physical wallet disappearing, banks will need to quickly figure out what they can offer customers that PayPal, Google and other competitors haven’t thought of.

Appostrophic - Turning Opportunities into Strengths!

Since the tech-world is advancing day by day, new mobile apps are developing at a similar pace. Appostrophic, being part of the mobile apps development business, remains on its toes and immediately grabs any opportunity arising in the industry. Our highly experienced and expert team of strategists, designers, programmers & app developers, at Appostrophic, always comes up with novel ideas to create exceptional apps for iPhone, iPad, Android, Facebook and Windows that exactly suit the needs of our customers. Should we mention that the result has always been beyond their expectations? After all, Appostrophic builds Mobile apps like no other!